Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Artistic
Play
Contemporary playgrounds fuse fun, function and artistic designs.
4.5
Trend score
Trend
What is the Artistic Play trend?
Artistic Play: Offering more than environments designed for fun and physical activity, modern playgrounds are incorporating art and educational elements. Ranging from sound-modifying sculptures to sensory playground designs, the focus towards more aesthetic architectural designs adds visual and cultural appeal for children and adults alike.
Insight
The consumer insight behind the Artistic Play trend
Many Millennial parents are looking for thoughtful play products that not only provide entertainment for their children but also engages and challenges them physically, mentally, and culturally as well. Their holistic view of childcare is influenced by their more progressive understanding of how children are best served in their recreational and educational experiences.
Trend themes
Themes within the Artistic Play trend
Three behaviours holding the trend together01
Art-Infused Playgrounds
Modern playgrounds are incorporating art and educational elements to provide a more holistic view of childcare.
02
Sustainable Initiatives
Initiatives like Native Shoes' Remix Project are repurposing well-loved footwear to create new playground flooring and reduce waste.
03
Interaction-Oriented Designs
Designs like Olivier Vadrot's 'Conversations' are strategically arranged to promote interaction and the exchange of ideas.
Industry implications
What the Artistic Play trend means for industry
Where the trend changes the playbookFor
Playground Design
Incorporating art, sustainability, and interaction-oriented designs into playgrounds fosters a more enjoyable and enriching experience for kids and adults alike.
For
Footwear Industry
Repurposing footwear for sustainable initiatives like playground flooring can reduce waste and improve brand image.
For
Architecture and Design
Design-focused projects like Cyril Lancelin's Pink-Clad Basketball Court showcase how public spaces can be reclaimed by artists to offer a revived and appealing look.
Workshop question
In what way could you be more thoughtful with the way you present your products or services? What added stimulation could you offer?
Trend signals
Trend signals for Artistic Play
Trend score 4.5 out of 10, from popularity 56%, activity 71%, freshness 8%.
Popularity56%
Activity71%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Artistic Play trend
6 featured examples from Jul 13, 2018 to Mar 21, 2019CategoryArt & Design
Dreamy Oversized Playground Installations
Janine Rewell & Aino Heikkinen's Collab is Finland-Bound
Interior designers and decorators can incorporate playful, nature-inspired elements in their designs to create unique and memorable spaces for their clients.
CategoryArt & Design
Interaction-Promoting Open Playgrounds
Olivier Vadrot's Interactive Design is Located in France
Manufacturers can explore producing interactive playground equipment that encourages social interaction and idea exchange.
CategoryArt & Design
Helpful Sensory Playground Designs
Children with Autism Assist Matt + Fiona in This Project
Architects can explore innovative designs for sensory playgrounds that meet the specific needs of children with sensory sensitivities.
CategoryEco
Footwear-Repurposing Projects
Native Shoes' The Remix Project Turns Shoes into Playground Flooring
Footwear brands can incorporate sustainable initiatives like repurposing programs to eliminate waste and increase their credibility as a socially responsible company.
CategoryLife-Stages
Chromatic Sound-Modifying Sculptures
Yuri Suzuki Extends Her Experimental Sound Art to Atlanta
The Sonic Playground display has the potential for innovative disruptives in interactive sound art within the art and design industry.
CategoryArt & Design
Design-Focused Basketball Courts
Cyril Lancelin's Pink-Clad Basketball Court Fuses Arts and Sports
The sports industry can explore opportunities to enhance spectator experiences by integrating art and design into sporting facilities.
