'Princessa' is a new short film launched by Princess Cruises that aims to engage an Asian demographic of explorers. Set to run across 10 Asian Markets -- Singapore, Malaysia, Indonesia, Japan, China, South Korea, Hong Kong, Taiwan, Vietnam and Brunei -- the campaign follows a little girl whose grandfather tells her an enchanting story about travel and discovery.
The charming story takes place aboard a Princess Cruises ship and is centered around a main character -- named Princessa -- who roams the world, meeting new people and discovering new places. As the grandfather narrator speaks, viewers are introduced to the vast amenities offered by Princess Cruises including a diverse, gourmet menu, fun activities for the entire family, unique excursions like whale watching and more. In addition, the campaign was launched alongside a translated website in Chinese, Japanese, Korean and Indonesian languages.
"This campaign speaks to the heart of Asian families as they love to go on holiday together, representing the multi-generational travel that is on the rise in Asia. Cruising is perfect for families as it is convenient, saves time and cruising ensures that everyone has the perfect activities to enjoy onboard and on-shore thereby also increasing bonding time amongst family members," said Farriek Tawfik, director of Princess Cruises'Southeast Asia about the campaign.
Image Credit: Marketing Interactive
Storytelling Travel Campaigns
More Stats +/-
Smart Skincare Shops
Branded Multi-Sensory Hotels
Familial Lunar Celebration Campaigns
Customization-Centric Confectionery Stores
Hybrid Shanghai Retail Spaces
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.