There's something to be said for a sneak peek, no matter the thing that's on display, and the 'Invisible Coffee Shop' does an excellent job of creating the sense of tantalizing expectation that comes with a teased reveal. The Thai cafe has a single window that gives a glimpse into its interior, but that window is partially obstructed by a graceful gradient that moves across it horizontally.
To be sure, the Invisible Coffee Shop doesn't entirely obfuscate itself from the outside world, despite what its name would indicate. 'I Like Design Studio', the designers behind the project, opted to include a calming seating area in the front of the store. This not only gives patrons a place to relax but further adds an appeal to people passing by.
Image Credit: <a target="_blank" rel="nofollow" href="https://www.behance.net/user/?username=soopakornsrisakul">Soopakorn Srisakul</a>
What Makes This Trend Stand Out
- Gradient Window Design
- Incorporating gradient design into window displays could be a new way to attract potential customers.
- Limited Storefront Exposure
- Providing a peek into a store's interior through a small window increases the sense of exclusivity and anticipation for customers.
- Sensory Storefront Experiences
- Stores could utilize visual and other sensory experiences in their storefronts to create a unique and memorable experience for potential customers.
Sectors Adopting This
- Hospitality
- Hotel and restaurant storefronts could echo the trend with similar designs to attract curious passersby.
- Retail
- Retail stores could use gradient window designs to differentiate themselves in a crowded market.
- Art Galleries
- Galleries could take inspiration from the limited storefront exposure design to create a more exclusive atmosphere for their exhibits.
