Casual chain restaurants integrate the over-the-top sweet treat fad
Trend - The quest for Instagrammable food has brought many social media-obsessed foodies to destinations dedicated to over-the-top treats over the last few years. Chain restaurants have caught onto this, creating more accessible versions of OTT treats that provide both edible and visual indulgence.
Insight - When it comes to food trends, Millennial and Gen Z consumers in particular are often drawn to items that are "shareable." For these individuals, social media plays a part in their purchase decisions, and they appreciate brands that offer aesthetic-driven foods that align with their digital preferences with what they share online.
Insight - When it comes to food trends, Millennial and Gen Z consumers in particular are often drawn to items that are "shareable." For these individuals, social media plays a part in their purchase decisions, and they appreciate brands that offer aesthetic-driven foods that align with their digital preferences with what they share online.
Workshop Question - What is one emerging fad within your industry that you could easily implement on a bigger scale?
Trend Themes
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Instagrammable Food — Millennials and Gen Z consumers are often drawn to shareable aesthetic-driven foods that align with their digital preferences.
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Nostalgic Fast Food Items — There is an increased demand for childhood-inspired fast food items as consumers seek out ways to relive their favorite memories.
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Over-the-top Treats and Shakes — There is a growing trend towards creating visually extravagant desserts and shakes that are designed to inspire customers to take 'sweet selfies' which can be shared on social media.
Industry Implications
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Fast Food — Fast food restaurants are recognizing the importance of offering share-worthy, visually stunning food in order to appeal to younger generations.
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Dessert — The dessert industry is seeing an increase in demand for nostalgic treats, extravagant desserts, and creative, visually stunning shakes.
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Social Media — The growing trend in Instagrammable food and visually extravagant desserts is largely driven by the desire to create content that can be shared on social media.
