Casual chain restaurants integrate the over-the-top sweet treat fad
Trend - The quest for Instagrammable food has brought many social media-obsessed foodies to destinations dedicated to over-the-top treats over the last few years. Chain restaurants have caught onto this, creating more accessible versions of OTT treats that provide both edible and visual indulgence.
Insight - When it comes to food trends, Millennial and Gen Z consumers in particular are often drawn to items that are "shareable." For these individuals, social media plays a part in their purchase decisions, and they appreciate brands that offer aesthetic-driven foods that align with their digital preferences with what they share online.
Insight - When it comes to food trends, Millennial and Gen Z consumers in particular are often drawn to items that are "shareable." For these individuals, social media plays a part in their purchase decisions, and they appreciate brands that offer aesthetic-driven foods that align with their digital preferences with what they share online.
Workshop Question - What is one emerging fad within your industry that you could easily implement on a bigger scale?
Trend Themes
1. Instagrammable Food - Millennials and Gen Z consumers are often drawn to shareable aesthetic-driven foods that align with their digital preferences.
2. Nostalgic Fast Food Items - There is an increased demand for childhood-inspired fast food items as consumers seek out ways to relive their favorite memories.
3. Over-the-top Treats and Shakes - There is a growing trend towards creating visually extravagant desserts and shakes that are designed to inspire customers to take 'sweet selfies' which can be shared on social media.
Industry Implications
1. Fast Food - Fast food restaurants are recognizing the importance of offering share-worthy, visually stunning food in order to appeal to younger generations.
2. Dessert - The dessert industry is seeing an increase in demand for nostalgic treats, extravagant desserts, and creative, visually stunning shakes.
3. Social Media - The growing trend in Instagrammable food and visually extravagant desserts is largely driven by the desire to create content that can be shared on social media.
