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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,506 more

Quick-Serve OTT

Casual chain restaurants integrate the over-the-top sweet treat fad

Implications - The quest for Instagrammable food has brought many social media-obsessed foodies to destinations dedicated to over-the-top treats over the last few years. Chain restaurants have caught onto this, creating more accessible versions of OTT treats that provide both edible and visual indulgence. This shows the expectation for experimentation has reached large and small companies, especially within the food space.
Workshop Question - What is one emerging fad within your industry that you could easily implement on a bigger scale?
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
34,375 Total Clicks
Date Range:
Apr 18 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Breakfast-Themed Milkshake Desserts
Breakfast-Themed Milkshake Desserts
The Steak 'n Shake Froot Loops Shake is Packed with Cereal
The Steak ‘n Shake Froot Loops Shake has been introduced by the brand as a new milkshake dessert option that is sure to be a hit with consumers who are looking for a nostalgic way to satisfy... MORE
Rainbow-Hued Unicorn Churros
Rainbow-Hued Unicorn Churros
Chuck E. Cheese's Will Sell Unicorn Churros on National Unicorn Day
If you’re unsure of where to celebrate National Unicorn Day, you might want to consider stopping for some Unicorn Churros at Chuck E. Cheese’s. As die-hard unicorn fans know, National... MORE
State Fair-Inspired Desserts
State Fair-Inspired Desserts
Sonic is Serving Up Two Deep-Fried Treats with a Side of Ice Cream
Hot on the heels of Burger King’s new Funnel Cake Fries, Sonic has debuted two new state fair-inspired desserts. With these tasty new treats, you’ll have all the deep-fried deliciousness... MORE
Noodle-Inspired Frozen Desserts
Noodle-Inspired Frozen Desserts
Cold Stone Creamery Japan Created a Sweet, Stir-Fry-Inspired Treat
At just six participating locations in Japan, consumers will be able to indulge in a unique Cold Stone Creamery dessert that takes inspiration from yakisoba, or Japanese stir-fry noodles. There... MORE
Sweet Funnel Cake Fries
Sweet Funnel Cake Fries
Burger King is Bringing Funnel Cake Fries to the Masses
Funnel cake has always been a carnival staple and now you can enjoy the sweet taste of fried batter anytime in the form of Burger King’s new Funnel Cake Fries. In short, it’s like a... MORE
Extravagant Dessert Milkshakes
Extravagant Dessert Milkshakes
These Over-the-Top Shakes Support the Creation of "Sweet Selfies"
Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery teamed up to create over-the-top shakes to inspire customer selfies. These two new Majestic Shakes are being introduced in Instagram-... MORE

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Related Examples

Unicorn Snack Pretzels
Unicorn Snack Pretzels
'Unicornz' by Flipz Tops Salty Pretzels with a Purple Fudge Coating
Swirled Cotton Candy Ice Creams
Swirled Cotton Candy Ice Creams
Kroger's Deluxe Unicorn Swirl Ice Cream is a Magical Dessert
Iridescent Brightening Skincare
Iridescent Brightening Skincare
YESTO's Unicorn-Themed Skincare Boasts a Luminous Pink Formula
play_circle_filled Unicorn Toilet Toys
Unicorn Toilet Toys
Poopsie Slime Surprise Unicorn is a Surprise-Inside Toy That Creates Slime
Magical Feline-Inspired Cereals
Magical Feline-Inspired Cereals
Kellog's is Selling a Caticorn Cereal Dusted with Edible Glitter
AR-Enhanced Board Games
AR-Enhanced Board Games
The Explorers by Unicorn Games Combines Traditional Gameplay and AR
Fudgy Unicorn Cookies
Fudgy Unicorn Cookies
Keebler's New Unicorn Fudge Stripes Cookies are Almost Too Pretty to Eat
Fully Loaded Breakfast Bowls
Fully Loaded Breakfast Bowls
Sonic Now Offers Four Different Kinds of Breakfast Bowls
Drinkable Dessert Beverages
Drinkable Dessert Beverages
A Cold Stone Creamery Treat is Now Available as a "Drinkable Sweet"
Corn Chip-Themed Menus
Corn Chip-Themed Menus
Sonic's New Fritos Chili Cheese Faves Menu Had Items Starting at 99 Cents
Unicorn Bun Burgers
Unicorn Bun Burgers
Ground House's Magical Burger is a Sweet Take on the Over-the-Top Burger
Sweetened QSR Pretzel Desserts
Sweetened QSR Pretzel Desserts
The Sonic Sweet Pretzel Twist is a New Take on a Classic Snack
Hybrid Frozen Dessert Cakes
Hybrid Frozen Dessert Cakes
The Cold Stone Creamery Sea Salt Caramel PieScream Cake is Indulgent
Deep Fried Cookie Bites
Deep Fried Cookie Bites
Popeyes' New Double Stuf Oreo Bites the Ultimate Dessert Mashup
Movie-Inspired Milkshakes
Movie-Inspired Milkshakes
Black Tap Has Debuted a Mean Girls-Inspired Milkshake for October 3rd
Cookie-Topped Funnel Cakes
Cookie-Topped Funnel Cakes
Disney’s Cookies and Cream Funnel Cake Fries Combine Two Tasty Desserts
Bread Batter Ice Creams
Bread Batter Ice Creams
Cold Stone Creamery’s New Banana Bread Batter Ice Cream is Bananas
Mouse-Eared Milkshakes
Mouse-Eared Milkshakes
Disney World Now Offers an Un-Birthday Milkshake for Any Occasion
Miniature Breakfast Sandwich Snacks
Miniature Breakfast Sandwich Snacks
The New Sonic Breakfast Slingers Come in Two Tasty Variations
Rainbow Candy-Topped Slushies
Rainbow Candy-Topped Slushies
Disney's Rainbow Unicorn Memory Refresher is like a Rainbow in a Cup
Ice Cream-Flavored Cereals
Ice Cream-Flavored Cereals
The Malt-O-Meal & Cold Stone Creamery Cereal is Satisfying
Cereal Milk Ice Creams
Cereal Milk Ice Creams
Marble Slab Creamery Now Offers a Limited Cereal Milk Flavor & Shake
Cake Batter Ice Cream
Cake Batter Ice Cream
These New Offerings Celebrate the Cold Stone Creamery's 30th Anniversary
Pickle Soft Serve Desserts
Pickle Soft Serve Desserts
Lucky Pickle Dumpling Co. Offers a Pickle-Flavored Chilled Dessert
Cereal-Topped Funnel Cakes
Cereal-Topped Funnel Cakes
Disneyland's Fruity Pebbles Funnel Cake Fries is the Ultimate Mashup
Blended Cookie-Based Drinks
Blended Cookie-Based Drinks
Sonic's Cookie Jar Shakes are Available for a Limited Time
Celebratory Ice Cream Cakes
Celebratory Ice Cream Cakes
The Cold Stone Creamery Released 2 New Ice Cream Cake Flavors
Pie-Topped Ice Cream Desserts
Pie-Topped Ice Cream Desserts
The Checkers and Rally's Apple Pie Stacker is Limited-Edition
Coffee-Infused Milkshakes
Coffee-Infused Milkshakes
The Smashburger Chameleon Cold-Brew Coffee Shake is Limited-Edition
Rose-Colored Candy Shakes
Rose-Colored Candy Shakes
The New Candy Crunch Milkshake from Sheetz is Made with Jolly Ranchers
Veggie-Blended Beef Patties
Veggie-Blended Beef Patties
Sonic's New Signature Slingers Feature a Mushroom-Beef Burger Patty
Dippable Soft Pretzel Sticks
Dippable Soft Pretzel Sticks
Sonic's New Soft Pretzel Twist is Paired with a Gooey Cheese Sauce
Truffle-Infused Ice Creams
Truffle-Infused Ice Creams
The New Ben & Jerry's Truffle Pints are Packed with Premium Chocolates
Nostalgic Breakfast Cereal Shakes
Nostalgic Breakfast Cereal Shakes
The Wienerschnitzel Cereal Shakes Come in Three Flavor Options
Nostalgic Milkshake Breakfast Treats
Nostalgic Milkshake Breakfast Treats
The Pop-Tarts Frosted Strawberry Milkshake Flavor is Tasty
Frozen Holiday Desserts
Frozen Holiday Desserts
The Cold Stone Creamery Carmel Chocolate Cheesecake Ice Cream is Indulgent
Holiday-Themed Ice Cream Treats
Holiday-Themed Ice Cream Treats
The New Sonic Holiday Mint Treats are Infused with Oreo Cookies
Blended Cinnamon Cereal Shakes
Blended Cinnamon Cereal Shakes
The Burger King Cinnamon Toast Crunch Shake is Smooth and Crunchy
QSR Dessert Side Dishes
QSR Dessert Side Dishes
The Checkers and Rally's Funnel Cake Fries are Fair-Inspired
Autumnal Spice Milkshakes
Autumnal Spice Milkshakes
The Krystal Pumpkin Spice Milkshake is Inspired by Southern Tradition
Candy-Flavored Coffee Creamers
Candy-Flavored Coffee Creamers
The New Reese's Peanut Butter Cup Creamer Turns Coffee into Dessert
Celebratory Cake Ice Creams
Celebratory Cake Ice Creams
The Cold Stone Creamery Confetti Cupcake Ice Cream Celebrates Summer
Donut-Topped Milkshakes
Donut-Topped Milkshakes
This Peace Collective Drink Celebrates National Donut Day
Healthy Rainbow Lattes
Healthy Rainbow Lattes
The Good Sort in NYC Released an Iced Drink That's Topped with Confetti
Over-the-Top Stadium Sandwiches
Over-the-Top Stadium Sandwiches
The 'Pulled Pork Patty Melt' Reinvents a Classic Sandwich
Funnel Cake Sandwiches
Funnel Cake Sandwiches
Chase Field Serves a Unique Sweet and Savory Chicken Sandwich
Cult Cookie Flavor Milkshakes
Cult Cookie Flavor Milkshakes
P'unk Burger's Girl Scout Cookie Milkshake Tributes the Iconic Treat
Decadent Peanut Butter Shakes
Decadent Peanut Butter Shakes
Steak 'n Shake's New Peanut Butter Milkshakes are Ultra-Indulgent
Carnival Pie Cookies
Carnival Pie Cookies
This Decadent Dessert Combines a Slice of Apple Pie with a Funnel Cake
Funnel Cake Cheeseburgers
Funnel Cake Cheeseburgers
The Big Mother Funnel Burger is Coming to a Ballpark Near You
Cinnamon-Infused Fast Food
Cinnamon-Infused Fast Food
KFC is Testing a New ‘Go Cup’ Out that Includes Funnel Cake Fries