Quick-Serve OTT

Casual chain restaurants integrate the over-the-top sweet treat fad

Implications - The quest for Instagrammable food has brought many social media-obsessed foodies to destinations dedicated to over-the-top treats over the last few years. Chain restaurants have caught onto this, creating more accessible versions of OTT treats that provide both edible and visual indulgence. This shows the expectation for experimentation has reached large and small companies, especially within the food space.

Workshop Question - What is one emerging fad within your industry that you could easily implement on a bigger scale?
SCORE 5.2
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16,821 Total Clicks
Dec 18 - Apr 19
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Featured Examples
State Fair-Inspired Desserts - Sonic is Serving Up Two Deep-Fried Treats with a Side of Ice Cream
SCORE 5.1
This Quarter and Warm 410 Clicks Pub: Jan 29, 19
State Fair-Inspired Desserts
Sonic is Serving Up Two Deep-Fried Treats with a Side of Ice Cream
Hot on the heels of Burger King’s new Funnel Cake Fries, Sonic has debuted two new state fair-inspired desserts. With these tasty new treats, you’ll have all the deep-fried deliciousness... [More]
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SCORE 4.2
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Sweet Funnel Cake Fries - Burger King is Bringing Funnel Cake Fries to the Masses
SCORE 5.2
This Quarter and Warm 270 Clicks Pub: Jan 27, 19
Sweet Funnel Cake Fries
Burger King is Bringing Funnel Cake Fries to the Masses
Funnel cake has always been a carnival staple and now you can enjoy the sweet taste of fried batter anytime in the form of Burger King’s new Funnel Cake Fries. In short, it’s like a... [More]
Extravagant Dessert Milkshakes - These Over-the-Top Shakes Support the Creation of "Sweet Selfies"
SCORE 4.7
This Month and Average 106 Clicks Pub: Mar 18, 19
Extravagant Dessert Milkshakes
These Over-the-Top Shakes Support the Creation of "Sweet Selfies"
Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery teamed up to create over-the-top shakes to inspire customer selfies. These two new Majestic Shakes are being introduced in Instagram-... [More]
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