Casual chain restaurants integrate the over-the-top sweet treat fad
Implications - The quest for Instagrammable food has brought many social media-obsessed foodies to destinations dedicated to over-the-top treats over the last few years. Chain restaurants have caught onto this, creating more accessible versions of OTT treats that provide both edible and visual indulgence. This shows the expectation for experimentation has reached large and small companies, especially within the food space.
Workshop Question - What is one emerging fad within your industry that you could easily implement on a bigger scale?