These Over-the-Top Shakes Support the Creation of "Sweet Selfies"
Laura McQuarrie — March 18, 2019 — Lifestyle
References: marbleslab & prnewswire
Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery teamed up to create over-the-top shakes to inspire customer selfies. These two new Majestic Shakes are being introduced in Instagram-friendly Cookie Dough and Cotton Candy varieties that feature perfectly color-coordinated ingredients.
The Cookie Dough Majestic Shake features a cookie dough milkshake that's topped with brownies, Oreo cookie dough pieces, chocolate pirouette, Hershey's Chocolate Drizzle and wide-mouth straw, all served in a glass jar that's rimmed with vanilla frosting and chocolate sprinkles. The rainbow-colored Cotton Candy Majestic Shake is also topped with vanilla frosting, as well as tons of decadent treats like a rainbow swirl lollipop, marshmallows, cotton candy and miniature gumballs.
Fortunately for those with a sweet tooth, more Majestic Shake flavors are set to be unveiled throughout the year.
The Cookie Dough Majestic Shake features a cookie dough milkshake that's topped with brownies, Oreo cookie dough pieces, chocolate pirouette, Hershey's Chocolate Drizzle and wide-mouth straw, all served in a glass jar that's rimmed with vanilla frosting and chocolate sprinkles. The rainbow-colored Cotton Candy Majestic Shake is also topped with vanilla frosting, as well as tons of decadent treats like a rainbow swirl lollipop, marshmallows, cotton candy and miniature gumballs.
Fortunately for those with a sweet tooth, more Majestic Shake flavors are set to be unveiled throughout the year.
Trend Themes
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Instagram-friendly Shakes — There is an opportunity for businesses to create visually appealing menu items that are meant to support customers in their desire to create online content.
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Over-the-top Desserts — There is a potential market for businesses that offer highly extravagant desserts to customers looking for a unique and indulgent experience.
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Menu Item Personalization — There is potential for businesses to create unique and customizable menu items to cater to individual customer preferences and foster creativity.
Industry Implications
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Food and Beverage — There are opportunities for businesses in the food and beverage industry to innovate and collaborate to create visually appealing products that offer customers unique experiences.
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Hospitality and Tourism — Businesses in the hospitality and tourism industry can benefit from creating highly shareable offerings that cater to customers' desires for unique experiences which can maximize customer engagement and brand recognition.
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Marketing and Advertising — Marketing and advertising agencies can develop campaigns and strategies that focus on the visual appeal of a product, cultivating a target audience in line with the values of the business or product.
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