Cannabis brands tap into need state labeling for simplicity and product education
Trend - Diversity in the cannabis industry means consumers rely on the way brands label their products to help them navigate this space. As a result, an increasing number of brands in the cannabis industry are leveraging need state-based labeling to easily educate consumers on anticipated results.
Insight - As the cannabis industry expands across North America with the help of legalization, consumers who are new to the substance can end up overwhelmed with the wide range of inhalable or edible options on the market. These same consumers often seek out information that can help them become familiar with the plant through simple and informative messaging.
Insight - As the cannabis industry expands across North America with the help of legalization, consumers who are new to the substance can end up overwhelmed with the wide range of inhalable or edible options on the market. These same consumers often seek out information that can help them become familiar with the plant through simple and informative messaging.
Workshop Question - What educational value is being offered through the way your product is communicated?
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Oct 17 — Apr 19
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