Cannabis brands tap into need state labeling for simplicity and product education
Implications - An increasing number of brands in the cannabis space are leveraging need state-based labeling to easily educate consumers on anticipated results. Diversity in the industry means consumers rely on the way brands label their products to help them navigate what can be a confusing space, especially for new users or those being reintroduced to the plant. This speaks to the consumer desire for brands to offer simple, direct and informative messaging in the cannabis space.
Workshop Question - What educational value is being offered through the way your product is communicated?