Use-Based Label

Cannabis brands tap into need state labeling for simplicity and product education

Implications - An increasing number of brands in the cannabis space are leveraging need state-based labeling to easily educate consumers on anticipated results. Diversity in the industry means consumers rely on the way brands label their products to help them navigate what can be a confusing space, especially for new users or those being reintroduced to the plant. This speaks to the consumer desire for brands to offer simple, direct and informative messaging in the cannabis space.

Workshop Question - What educational value is being offered through the way your product is communicated?
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Oct 17 - Apr 19
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Featured Examples
Effect-Focused Cannabis Brands - Canndescent Offers Premium Cannabis for Specialized Purposes
SCORE 7.6
Hot 4,080 Clicks Pub: Oct 24, 17
Effect-Focused Cannabis Brands
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Canndescent is a premium cannabis brand that focuses on the specific benefits of each of its strains, rather than having its branding revolve around the name of the strains themselves. Rather than... [More]
Modern Cannabis Wellness Brands - Irisas' Platform Boasts Advice on Wellness and Natural Oil Drops
SCORE 6.7
This Year and Warm 843 Clicks Pub: Dec 19, 18
Modern Cannabis Wellness Brands
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SCORE 7.3
This Year and Warm 635 Clicks Pub: Nov 29, 18
California-Inspired Cannabis Candies
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The Kiva Confections Camino Gummies have been announced as a California-inspired lineup of edible cannabis candies that are focused on enhancing your mood to help you attain a “California... [More]
Versatile Disposable Vape Pens - The LucidMood Sipper Pens Were Created to Provide the Perfect High
SCORE 4.6
This Year and Average 202 Clicks Pub: Dec 6, 18
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The LucidMood Sipper Pens Were Created to Provide the Perfect High
With recreational cannabis now legal across Canada and more consumers experimenting with different mediums and strains, the LucidMood vape pens are a great option for finding the perfect high to... [More]
Premium Cannabis Pre-Rolls - East Fork Cultivars Offers Three Pre-Rolls at Varying Strengths
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This Quarter and Mild 55 Clicks Pub: Feb 26, 19
Premium Cannabis Pre-Rolls
East Fork Cultivars Offers Three Pre-Rolls at Varying Strengths
Cannabis pre-rolls are a popular choice for those who don’t indulge often or consumers who do not feel comfortable rolling. East Fork Cultivars creates a premium three-joint package that is... [More]
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