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Gamified Stay

Hotel brands incorporate elements of gamification in their accommodations

Trend – Hotels are prioritizing gamification in many forms–whether that's in the theme of the rooms they offer, in their loyalty programs, or in additional elements they offer throughout their customers' journeys. By gamifying the standard hotel experience, brands are prioritizing playful brand-customer interactions that offer a point of distinction from competitors.

Insight – This shift in the hospitality space comes as the hotel industry is required to compete with the ever-expanding homestay industry. As many consumers now become more globally influenced and therefore seek out the authentic local experiences that come with homestay services, gamified hotel packages that focus on "play" are revamping the hospitality space for consumers who would still consider novelty travel experiences over cultural ones.
Workshop Question - How could your brand incorporate gamification into its product/service?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
67,984 Total Clicks
Date Range:
Oct 17 — Apr 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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