The traditional delivery platform is enhanced in unlikely venues
Trend - Brands in the delivery space are enhancing their services not just by using new technology for the process of delivering products, but also in being less selective in the spaces they're willing and able to deliver to. Offering delivery services in unlikely venues functions as an extension of the convenience that consumers so frequently expect from brands.
Insight - Technology grants instant gratification, and as technology continues to develop, the definition of convenience transforms with it. As a result, consumers are expecting a higher degree of ease in all their brand interactions.
Insight - Technology grants instant gratification, and as technology continues to develop, the definition of convenience transforms with it. As a result, consumers are expecting a higher degree of ease in all their brand interactions.
Workshop Question - Conceptualize a unique delivery service for your brand's product/service.
