CBD-based products come in drinkable "shot" form
Trend - Similar to the caffeinated or juice-based wellness "shots" that are so commonly consumed by health-minded consumers, CBD-based shots that consumers can ingest and rapidly feel the effects of are on the rise. The growing popularity of such items comes as the cannabis industry continues to work and merge with the wellness space.
Insight - As the cannabis industry grows and impacts categories such as food, personal care, and wellness, the ingredient is introduced to a whole new set of consumers. Wellness-minded consumers, in particular, are responding well to this as they are a group that tends to be more open-minded when faced with new ingredients. The wellness-focused consumer is already exploratory in their pursuit for holistic health.
Insight - As the cannabis industry grows and impacts categories such as food, personal care, and wellness, the ingredient is introduced to a whole new set of consumers. Wellness-minded consumers, in particular, are responding well to this as they are a group that tends to be more open-minded when faced with new ingredients. The wellness-focused consumer is already exploratory in their pursuit for holistic health.
Workshop Question - Conceptualize an adjacent industry that your brand could collaborate with, or be inspired by.
