CBD-based products come in drinkable "shot" form
Implications - Similar to the caffeinated or juice-based wellness "shots" that are so commonly consumed by health-minded consumers, CBD-based shots that consumers can ingest and rapidly feel the effects of are on the rise. The growing popularity of such items comes as the cannabis industry continues to work and merge with the wellness space.
Workshop Question - Conceptualize an adjacent industry that your brand could collaborate with, or be inspired by.
