Category
Lifestyle
Assisted Choices
4.1
Trend score
Trend
What is the Rapid CBD trend?
Rapid CBD: Similar to the caffeinated or juice-based wellness "shots" that are so commonly consumed by health-minded consumers, CBD-based shots that consumers can ingest and rapidly feel the effects of are on the rise. The growing popularity of such items comes as the cannabis industry continues to work and merge with the wellness space.
Insight
The consumer insight behind the Rapid CBD trend
As the cannabis industry grows and impacts categories such as food, personal care, and wellness, the ingredient is introduced to a whole new set of consumers. Wellness-minded consumers, in particular, are responding well to this as they are a group that tends to be more open-minded when faced with new ingredients. The wellness-focused consumer is already exploratory in their pursuit for holistic health.
Trend themes
Themes within the Rapid CBD trend
Three behaviours holding the trend together01
CBD Wellness Shots on the Rise
CBD wellness shots are rapidly growing in popularity as wellness-minded and open-minded consumers seek faster and more potent ways to consume CBD.
02
Functional Drinks in Convenient Shots
CBD shots are part of a growing trend of functional drinks that come in small, portable bottles that provide specific health benefits and are easily consumed on-the-go.
03
Cannabis Industry Merging with Wellness Space
As the cannabis industry grows, it is increasingly impacting categories like food, personal care, and wellness, opening up disruptive innovation opportunities for businesses that can cater to this growing market
Industry implications
What the Rapid CBD trend means for industry
Where the trend changes the playbookFor
Wellness Industry
CBD wellness shots and similar products are disrupting the wellness industry with potent and fast-acting CBD-based solutions for various health concerns.
For
Functional Beverage Industry
CBD shots are part of a wider trend towards functional beverages that provide specific health benefits in convenient, small-sized bottles.
For
Cannabis Industry
As the cannabis industry grows and merges with the wellness space, there are many opportunities for businesses to innovate and cater to the growing demand for high-quality cannabis-based products.
Workshop question
Conceptualize an adjacent industry that your brand could collaborate with, or be inspired by.
Trend signals
Trend signals for Rapid CBD
Trend score 4.1 out of 10, from popularity 65%, activity 49%, freshness 8%.
Popularity65%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Rapid CBD trend
5 featured examples from Oct 25, 2018 to Mar 23, 2019CategoryLifestyle
CBD Wellness Shots
Navitas Organics' 2.5-Ounce Bottles Provide a Functional Hemp CBD Shot
Opportunity for disruptive innovation in the CBD wellness industry with portable hemp CBD shots.
CategoryLifestyle
CBD-Infused Detox Drinks
The Sober Up Drink Aids Your Body's Natural Processes
The beverage industry can explore disruptive innovation opportunities by introducing CBD-infused detox drinks as alcohol alternatives.
CategoryLifestyle
Energy-Regulating CBD Shots
Hempi's Awake & Sleep Shots are Packed with Functional Ingredients
CBD companies can explore formulation of functional shots blended with adaptogenic herbs, nootropics and natural ingredients for day and night support.
CategoryLifestyle
Functional CBD Shots
BluePrint Organic's Cold-Pressed Juice Shots Support Gut Health & Sleep
Cold-pressed juice industry can capitalize on the trend of functional juice shots.
CategoryLifestyle
CBD Lemonade Shots
4Pure is Introducing '420Pure' in Small, Single-Serve Bottles
The beverage industry can leverage the trend of CBD-infused products and create a new line of functional beverages that meets the growing demand for healthy and innovative drinks.
