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FashLetics

Partnerships between sports brands and beauty brands create a more inclusive space

Implications - Companies within the beauty space are co-creating new products and services with sport-centric brands to create an inclusive environment. Brands like Adidas working with Kylie Jenner on a lipstick line or Nike co-creating feminine sneakers with fashion designers open up these industries to be more fluid and gender inclusive, allowing consumers to feel a deeper connection. These new partnerships encourage more female-dominated and male-dominated markets to look towards a gender fluid platform, catching the attention of consumers who share the same values.
Workshop Question - What industry could your brand partner with to obtain a more gender-diverse audience?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
56,511 Total Clicks
Date Range:
Apr 18 — Mar 19
Trending:
Warm
Consumer Insight Topics:

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