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Partnerships between sports brands and beauty brands create a more inclusive space

Implications - Companies within the beauty space are co-creating new products and services with sport-centric brands to create an inclusive environment. Brands like Adidas working with Kylie Jenner on a lipstick line or Nike co-creating feminine sneakers with fashion designers open up these industries to be more fluid and gender inclusive, allowing consumers to feel a deeper connection. These new partnerships encourage more female-dominated and male-dominated markets to look towards a gender fluid platform, catching the attention of consumers who share the same values.

Workshop Question - What industry could your brand partner with to obtain a more gender-diverse audience?
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
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37,090 Total Clicks
Apr 18 - Mar 19
New and Warm
MarketingBusiness
Featured Examples
Lipstick-Inspired Sneakers - Puma and MAC Joined to Create a Range of Monochrome Sneakers
SCORE 8.3
This Year and Hot 2,808 Clicks Pub: Apr 20, 18
Lipstick-Inspired Sneakers
Puma and MAC Joined to Create a Range of Monochrome Sneakers
Puma and MAC recently collaborated to come up with a selection of sneaker designs, all of which take inspiration from the Canadian makeup brand’s most popular lipstick shades. In order to... [More]
Incredibly Elegant Sneakers - Nike Tapped Four Female Designers for New Footwear Silhouettes
SCORE 7.8
This Week and Hot 781 Clicks Pub: Mar 22, 19
Incredibly Elegant Sneakers
Nike Tapped Four Female Designers for New Footwear Silhouettes
The Air Max Dia is a pair of elegant sneakers — a result of the Nike brand tapping an all-female team for a silhouette. The project is definitely empowering as the idea was to push the “... [More]
Lipstick-Inspired Sportswear - Kylie Jenner Launches the Reveal Your Voice Series with adidas
SCORE 6.9
This Month and Warm 194 Clicks Pub: Mar 18, 19
Lipstick-Inspired Sportswear
Kylie Jenner Launches the Reveal Your Voice Series with adidas
Kylie Jenner continues her collaborative efforts alongside sportswear label adidas with the recent introduction of the Reveal your Voice collection. The new joint capsule features seamless... [More]
Celebratory Female Creatives Campaigns - Converse's Spark Progress Campaign Spotlights Female Talent
SCORE 5.9
This Month and Warm 60 Clicks Pub: Mar 14, 19
Celebratory Female Creatives Campaigns
Converse's Spark Progress Campaign Spotlights Female Talent
The ME TOO movement has created the space for a variety of conversations regarding how women navigate the workplace, and Converse’s ‘Spark Progress’ campaign aims to contribute to... [More]
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