Billionaire Boys Club EU drops its latest collection for the Spring/Summer 2019 season full of wild west-inspired apparel designs. The lookbook takes place in Texas' El Paso and it features real cowboys along with a car club by the name of 'Old Memories.' The editorial showcases a series of horses, a classic Chevrolet truck, and a Cadillac.
The seasonal pieces are designed in a similar aesthetic, with the notable presence of the Converse Chuck Taylor shoes incorporated to offset the polished streetwear outfits. The lookbook highlights the cars and the backdrop equally as much as the new apparel for the season. Some of the standout items in the collection include the long sleeve shirt that reads "Horsepower-BOYS CLUB," the racing coat that reads "ROADROCKETS" in red, and the pair of sunglasses made with Italia Independent 001.
What Makes This Trend Stand Out
- Wild West-inspired Streetwear
- Disruptive innovation opportunity in the fashion industry by incorporating wild west designs into streetwear.
- Seasonal Aesthetics
- Disruptive innovation opportunity for apparel brands to design seasonal collections with a cohesive aesthetic.
- Collaborative Lookbooks
- Disruptive innovation opportunity for fashion brands to collaborate with unconventional groups, such as car clubs, for lookbook shoots.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity for fashion brands to incorporate wild west-inspired designs into their collections.
- Apparel
- Disruptive innovation opportunity for apparel brands to create seasonal collections with a cohesive aesthetic.
- Photography
- Disruptive innovation opportunity for photographers to experiment with unconventional, collaborative lookbooks featuring unconventional groups like car clubs.
