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Wild West-Inspired Streetwear

Billionaire Boys Club EU Introduces Its New SS19 Capsule

— March 5, 2019 — Fashion
Billionaire Boys Club EU drops its latest collection for the Spring/Summer 2019 season full of wild west-inspired apparel designs. The lookbook takes place in Texas' El Paso and it features real cowboys along with a car club by the name of 'Old Memories.' The editorial showcases a series of horses, a classic Chevrolet truck, and a Cadillac.

The seasonal pieces are designed in a similar aesthetic, with the notable presence of the Converse Chuck Taylor shoes incorporated to offset the polished streetwear outfits. The lookbook highlights the cars and the backdrop equally as much as the new apparel for the season. Some of the standout items in the collection include the long sleeve shirt that reads "Horsepower-BOYS CLUB," the racing coat that reads "ROADROCKETS" in red, and the pair of sunglasses made with Italia Independent 001.
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