Single use cosmetic wipes are now safe to compost
Trend - An increasing number of cosmetic wipe manufacturers are now using compostable materials to appeal to consumers that prioritize sustainability and convenience. This highlights the pressure consumers have placed on brands to align with their values towards environmental sustainability.
Insight - Consumers purchasing habits are becoming increasingly influenced by the impact it can have on the environment. With that in mind, consumers are seeking more sustainable alternatives to products that are part of their daily routines in order to mitigate the guilt they have around purchasing single-use products.
Insight - Consumers purchasing habits are becoming increasingly influenced by the impact it can have on the environment. With that in mind, consumers are seeking more sustainable alternatives to products that are part of their daily routines in order to mitigate the guilt they have around purchasing single-use products.
Workshop Question - How has your brand responded to emerging consumer expectations surrounding sustainability?
