Although kale and carrots are first and foremost thought of as foods, these nourishing ingredients also have the potential to offer numerous benefits for the skin when applied topically—such as with these cleansing facial wipes from YES TO. YES TO's Vitamin-Enriched Kale Facial Wipes are branded as 100% vegan and a "nutrition-boosting" solution for depleted skin.
As carrots are also included in the 95% natural ingredients that go into the making of the cleansing vegan facial wipes, the brand notes that they contribute a natural orange tint to the wipes, which are made of natural, compostable cloth.
Like any other facial wipe, these nourishing ones may be swiped across the skin to remove makeup and impurities; following this, no rinsing is needed.
What's Driving This Trend
- Plant-based Skincare
- The use of nutrient-rich plants in skincare products presents an opportunity for companies to tap into the growing trend of eco-friendly and sustainable beauty.
- Functional Beauty Products
- Creating beauty products with added functional benefits, such as nutrition-boosting properties, can attract health-conscious consumers seeking multipurpose skincare solutions.
- Compostable Packaging
- The trend of eco-friendly packaging, including compostable materials, could present an opportunity for companies to differentiate themselves and appeal to environmentally conscious customers.
Who This Affects Most
- Beauty and Personal Care
- Companies in the beauty industry can capitalize on the evolving consumer preference for natural and plant-based ingredients in skincare products.
- Health and Wellness
- The intersection of skincare and health and wellness presents an opportunity for companies to create products that emphasize the importance of nutrition in maintaining healthy skin.
- Sustainability
- The use of compostable materials in product packaging is a growing trend in the sustainability industry, and skincare companies can leverage this trend to attract environmentally conscious customers.
