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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,605 more

Stewed Cleanse

Soup-based detox products highlight the evolution of cleansing-focused offerings

Trend - There has been a recent increase in the number of soup-based detox products available to consumers. Such products are ideal for consumers looking for more options with more nutritional value than traditional juice cleanses. These offerings highlight the consumer interest in improving their well-being while maintaining the convenience they have become accustomed to.

Insight - Due to the vast amount of information readily available to consumers, they are more involved in the process of researching and effectively self-prescribing health ingredients. That said, marketing takes a backseat to function specificity and even instruction. Ultimately, these consumers are already aware of what they want and why; brand messaging that is straightforward and fact-forward grants them the autonomy to make their own decisions.
Workshop Question - Consider how your brand could take inspiration from something your consumers are familiar with to better meet their interests.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 40 Examples:
35,660 Total Clicks
Date Range:
Sep 17 — Mar 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Carrot-Based Energy Bites
Carrot-Based Energy Bites
Juico's Carrot Powerball is Infused with Nuts, Dates and Oats
Juico’s Carrot Powerball energy bites are sold in packs of five and are handcrafted by the wellness-focused food brand. The energy-boosting snacks are made from carrots, hazelnuts, coconuts,... MORE
Soup Detox Kits
Soup Detox Kits
The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
Wellness-focused food brand Juico—best known for its selection of cold-pressed juices, handcrafted salads and energy-boosting snacks—recently unveiled its signature Juico Souping Soup... MORE
Detoxifying Soup Cleanses
Detoxifying Soup Cleanses
Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends
Glow Foods’ detoxifying Soup Cleanse bundle consists of five delicious and nutritious soup flavors. These include a Brilliant Beet, a Carrot Apple Spice, a Turmeric Sweet Potato Vichyssoisse,... MORE
Beautifying Soup Cleanses
Beautifying Soup Cleanses
Urban Remedy's Soups Aim to Detoxify and Boost Immunity
Urban Remedy’s soup cleanse products aim to beautify and detoxify the body while aiding with digestion and inflammation.  Enriched with natural ingredients like raw veggies and ayurvedic... MORE
Fresh Plant-Based Food Deliveries
Fresh Plant-Based Food Deliveries
THE FIX + CO Brings Healthy Food to Offices, Businesses & Homes
Created by two cousins who were looking for a healthy alternative to fast food, THE FIX + CO offers plant-based food delivery and catering for hectic work environments or at-home dining. The... MORE
Vegan Bone Broths
Vegan Bone Broths
Splendid Spoon Makes a Hearty "Bone Broth" with Shiitake Mushrooms and Bok Choy
Many omnivorous consumers have become interested in protein-rich bone broths, but Splendid Spoon caters to those who favor plant-based eating with its Vegan Bone Broth. The drinkable, bottled broth... MORE

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Fruity Pea Protein Bars
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Boosted Functional Cookies
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Diet-Catering Vegetable Soups
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Collagen-Rich Pumpkin Soups
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Customizable Office Snack Deliveries
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Herbaceous Berry Kombuchas
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play_circle_filled Multifaceted Wellness Retreats
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Low-Cost Vegetarian Meals
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The New Qdoba Vegetarian Menu is Competitively Priced and Healthy
Single-Serve Nut Butter Pouches
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RXBar is Launching Its First-Ever Range of Nut Butter Snacks
Plant-Based Probiotic Drinks
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Single-Serve Bone Broths
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Grass-Fed Collagen Bars
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Primal Kitchen's Snack Protein Bars Boast Grass-Fed Hydrolyzed Collagen
Versatile Jarred Chicken Broths
Versatile Jarred Chicken Broths
The Zoup! Chicken Broths Can be Used in Recipes or Drank
Artisan Souvenir Vending Machines
Artisan Souvenir Vending Machines
This Machine Dispenses Quirky Crafts and One-of-a-Kind Treats
Bone Broth Pouches
Bone Broth Pouches
'Bare Bones' Sells Broth in Bags, Rather Than Cartons or Cans
Cruciferous Vegetable Drinks
Cruciferous Vegetable Drinks
Splendid Spoon's Cauliflower Drink is Like a Bottled Hearty Soup
Savory Restorative Broths
Savory Restorative Broths
The Bonafire Restorative Beef Bone Broth is Rich in Nutrients
Soup Cleanse Cookbooks
Soup Cleanse Cookbooks
Nicole Centeno's Book Offers an Alternative to Juice Cleanses and Fad Diets
Fruity Seed Soups
Fruity Seed Soups
This Pear Soup Recipe from Nicole Centeno Blends Pears and a Variety of Seeds