Category
Lifestyle
Assisted Choices
Trend cluster
Category
Stewed
Cleanse
Soup-based detox products highlight the evolution of cleansing-focused offerings.
3.8
Trend score
Trend
What is the Stewed Cleanse trend?
Stewed Cleanse: There has been a recent increase in the number of soup-based detox products available to consumers. Such products are ideal for consumers looking for more options with more nutritional value than traditional juice cleanses. These offerings highlight the consumer interest in improving their well-being while maintaining the convenience they have become accustomed to.
Insight
The consumer insight behind the Stewed Cleanse trend
Due to the vast amount of information readily available to consumers, they are more involved in the process of researching and effectively self-prescribing health ingredients. That said, marketing takes a backseat to function specificity and even instruction. Ultimately, these consumers are already aware of what they want and why; brand messaging that is straightforward and fact-forward grants them the autonomy to make their own decisions.
Trend themes
Themes within the Stewed Cleanse trend
Three behaviours holding the trend together01
Soup-based Detox Products
Consumers are shifting from traditional juice cleanses to soup-based detox products, highlighting their interest in convenience and nutritional value.
02
Plant-Based Food Delivery
Businesses like THE FIX + CO are meeting the needs of health-conscious consumers by offering organic and locally sourced food delivery and catering.
03
Superfood Energy Snacks
Wellness-focused brands like Juico are creating healthy and guilt-free snack options like carrot-based energy bites infused with nutritious superfoods.
Industry implications
What the Stewed Cleanse trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The growing demand for plant-based, organic, and superfood products presents opportunities for companies to cater to informed and health-conscious consumers.
For
Food Delivery and Catering
As more people prioritize convenience and healthy eating, businesses can innovate by offering delivery and catering services that focus on organic and locally sourced ingredients.
For
Beauty and Skin Health
The use of ingredients like carrots, beets, and turmeric in soup cleanses and energy snacks highlights the intersection of beauty and wellness trends, presenting opportunities for disruption in the beauty industry.
Workshop question
Consider how your brand could take inspiration from something your consumers are familiar with to better meet their interests.
Trend signals
Trend signals for Stewed Cleanse
Trend score 3.8 out of 10, from popularity 66%, activity 41%, freshness 8%.
Popularity66%
Activity41%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Stewed Cleanse trend
6 featured examples from Sep 23, 2017 to Mar 20, 2019CategoryLifestyle
Carrot-Based Energy Bites
Juico's Carrot Powerball is Infused with Nuts, Dates and Oats
Creating a new wave of snack foods that focus on health and wellness.
CategoryLifestyle
Soup Detox Kits
The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
Wellness and food brands can innovate with liquid diet and wellness-focused products to cater to health-conscious consumers.
CategoryLifestyle
Detoxifying Soup Cleanses
Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends
Wellness food brands can create more innovative soup cleanse products that incorporate superfood ingredients to meet the needs of health-conscious consumers.
CategoryLifestyle
Beautifying Soup Cleanses
Urban Remedy's Soups Aim to Detoxify and Boost Immunity
Opportunity for disruptive innovation in the health and wellness industry through the development and marketing of nutrient-rich soup cleanse products.
CategoryLifestyle
Fresh Plant-Based Food Deliveries
THE FIX + CO Brings Healthy Food to Offices, Businesses & Homes
Online food delivery services can expand their offerings by incorporating plant-based meal options to cater to health-conscious consumers.
CategoryLifestyle
Vegan Bone Broths
Splendid Spoon Makes a Hearty "Bone Broth" with Shiitake Mushrooms and Bok Choy
Food and beverage industry can capitalize on the rising demand for plant-based bone broth alternatives.
