Stewed Cleanse

Soup-based detox products highlight the evolution of cleansing-focused offerings

Implications - There has been a recent increase in the number of soup-based detox products available to consumers. Such products are ideal for consumers looking for more options with more nutritional value than traditional juice cleanses. These offerings highlight the consumer interest in improving their well-being while maintaining the convenience they have become accustomed to.

Workshop Question - Consider how your brand could take inspiration from something your consumers are familiar with to better meet their interests.
SCORE 7
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10,425 Total Clicks
Sep 17 - Mar 19
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Featured Examples
Soup Detox Kits - The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
SCORE 8.1
This Quarter and Hot 356 Clicks Pub: Mar 19, 19
Soup Detox Kits
The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
Wellness-focused food brand Juico—best known for its selection of cold-pressed juices, handcrafted salads and energy-boosting snacks—recently unveiled its signature Juico Souping Soup... [More]
Detoxifying Soup Cleanses - Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends
SCORE 7.7
This Quarter and Hot 274 Clicks Pub: Mar 19, 19
Detoxifying Soup Cleanses
Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends
Glow Foods’ detoxifying Soup Cleanse bundle consists of five delicious and nutritious soup flavors. These include a Brilliant Beet, a Carrot Apple Spice, a Turmeric Sweet Potato Vichyssoisse,... [More]
Beautifying Soup Cleanses - Urban Remedy's Soups Aim to Detoxify and Boost Immunity
SCORE 6.8
This Quarter and Warm 194 Clicks Pub: Mar 15, 19
Beautifying Soup Cleanses
Urban Remedy's Soups Aim to Detoxify and Boost Immunity
Urban Remedy’s soup cleanse products aim to beautify and detoxify the body while aiding with digestion and inflammation.  Enriched with natural ingredients like raw veggies and ayurvedic... [More]
Vegan Bone Broths - Splendid Spoon Makes a Hearty "Bone Broth" with Shiitake Mushrooms and Bok Choy
SCORE 3.5
Mild 459 Clicks Pub: Sep 23, 17
Vegan Bone Broths
Splendid Spoon Makes a Hearty "Bone Broth" with Shiitake Mushrooms and Bok Choy
Many omnivorous consumers have become interested in protein-rich bone broths, but Splendid Spoon caters to those who favor plant-based eating with its Vegan Bone Broth. The drinkable, bottled broth... [More]
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