Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sesame
Alternative
Sesame seeds become the next popular alternative in dairy products.
2.7
Trend score
Trend
What is the Sesame Alternative trend?
Sesame Alternative: An emerging alternative within the industry that produces imitation dairy products is the sesame seed, which can be transformed into a milk-like substance. Such products come as consumers continue to value choice in the dairy products or alternatives they consume--meeting the needs of consumers' various dietary restrictions while simultaneously valuing quality.
Insight
The consumer insight behind the Sesame Alternative trend
Where once consumers’ dietary restrictions left them with limited options in the food and beverage space, greater diversity in people’s chosen diets has resulted in a growing demand for brands to accommodate a range of needs and preferences. Consumers are constantly seeking out emerging ingredients that they can accommodate into their health-related goals, and the expectation is now that brands are able to offer them enough choice that they can customize their diets to their own specific needs and preferences.
Trend themes
Themes within the Sesame Alternative trend
Three behaviours holding the trend together01
Sesame Seed Alternative
Sesame seeds are the next popular alternative in the dairy industry that produces imitation dairy products.
02
Plant-Based Milk Alternatives
The demand for plant-based milk alternatives is continually growing as consumers look for unique tastes and textures that offer better-for-you nutritional values.
03
Customized Diets
Consumers are now seeking out emerging ingredients that can be customized into their health-related goals and are looking for brands to accommodate a range of dietary restrictions.
Industry implications
What the Sesame Alternative trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry can benefit from developing products that cater to the growing demand for sesame seed-based and plant-based milk alternatives.
For
Health and Wellness Industry
The health and wellness industry can take advantage of the trend of customized diets by offering products that meet the needs of consumers' specific dietary restrictions and preferences.
For
Global Coffee Industry
The global coffee industry can benefit from introducing new flavors and ingredients to their beverages, such as the black sesame seed and pistachio milk options.
Workshop question
How could your brand prioritize diversity of choice within its offerings?
Trend signals
Trend signals for Sesame Alternative
Trend score 2.7 out of 10, from popularity 40%, activity 32%, freshness 8%.
Popularity40%
Activity32%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sesame Alternative trend
4 featured examples from Nov 21, 2018 to Mar 15, 2019CategoryLifestyle
Pistachio Milk Alternatives
Three Trees' Pistachio Nutmilk is Ideal with Cereal, Chai Tea & Coffee
The food and beverage industry can explore new product development and innovation in the plant-based milk alternative market, targeting health-conscious consumers.
CategoryLifestyle
Black Sesame Beverages
Three Trees' Black Sesame Milk is a Nutrient-Rich, Dairy-Free Drink
As consumers seek out dairy-free options, the plant-based food and beverage industry can capitalize on this trend by developing innovative new products like black sesame milk.
CategoryLifestyle
Seed-Based Non-Dairy Drinks
Hope & Sesame Creates Original & Flavored Sesame Milk Beverages
The food and beverage industry can explore the production and distribution of plant-based non-dairy beverages to cater to the increasing demand for alternatives to dairy milk.
CategoryWorld
Black Sesame Seed Beverages
Starbucks Japan's 'Goma Goma Goma' Drinks Explore Sesame Seeds
The introduction of unique sesame seed beverages presents an opportunity for food and beverage companies to explore new flavors and ingredients.
