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Glittery Cocktail

Alcoholic beverages are made celebration-ready with edible glitter

Trend - For those looking to elevate their next celebration, edible glitter for alcoholic drinks serves as a fun and distinctive point of differentiation. Of-age Gen Z and Millennials have been known for their prioritization of individuality and these shimmering drinks speak to a growing cultural desire some youth have to use the products they consume as a reflection of their individuality.

Insight - In an age where Millennials and Gen Z tend to share all aspects of their lives with their peers online, contemporary aesthetics are crucial in making something inherently "shareable." These generations as consumers prioritize both function and design in the items they choose to purchase–and the showiness that is often associated with novelty tends to fare well on their social profiles.
Workshop Question - What does your offering say about the consumer that engages with it?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 66 Examples:
108,822 Total Clicks
Date Range:
Apr 17 — Mar 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Shimmering Raspberry Liqueurs
Shimmering Raspberry Liqueurs
Firebox's Unicorn Tears Raspberry Gin Liqueur Boasts a Magical Hue
The Unicorn Tears Raspberry Gin Liqueur is one of the newest releases from Firebox, touted as a product that’s made “from the tear ducts of real unicorns,” specifically “rare... MORE
Glitter-Infused Sour Ales
Glitter-Infused Sour Ales
The Sour Me Unicorn Farts Beer is Brewed Using Fruity Cereal
The Sour Me Unicorn Farts comes as one of the latest creations from the DuClaw Brewing Company, It will offer consumers a distinctly different libation to enjoy when seeking something out of the... MORE
Edible Glitter Cappuccinos
Edible Glitter Cappuccinos
India's Coffee By Di Bella Serves a 'Gold and Diamond Cappuccino'
India’s Coffee By Di Bella in Mumbai is now serving a decadent beverage called the ‘Gold and Diamond Cappuccino,’ which is topped with edible glitter. As well as adding an eye-... MORE
Drinkable Glitter Flakes
Drinkable Glitter Flakes
The Raspberry Shimmer Popaball Adds Flavor & Edible Sparkles to Prosecco
The ‘Raspberry Shimmer Pop a Ball For Prosecco’ introduces a way to add extra shimmer to wine beverages with edible sparkles. Although certain types of alcohol are already reserved for... MORE
Sparkly Unicorn-Inspired Rosés
Sparkly Unicorn-Inspired Rosés
Gik Live's New Unicorn Tears Rosé Boasts a Cotton Candy Hue
For those who are looking for a way to inject a little more sparkle into their everyday lives, you’ll want to pick up a bottle of Gik Live’s new Unicorn Tears Rosé. Created by the same... MORE
Mythical Vodka Spirits
Mythical Vodka Spirits
Firebox's Newest Novelty Vodka is Made from Shimmering "Mermaid Tears"
As a follow-up to the success of its Phoenix Tears Spiced Rum and its Unicorn Tears Gin Liqueur, Firebox is now releasing a new novelty vodka product inspired by yet another different mythical... MORE
Prosecco-Adorning Advent Calendars
Prosecco-Adorning Advent Calendars
Popaball's Prosecco Advent Calendar Has Edible Enhancements
As an alternative to producing alcohol advent calendar for adults, Popaball created a Prosecco advent calendar that is filled with only edible drink enhancers. Popaball makes a range of bubbling... MORE
Glitter-Filled Wine Balls
Glitter-Filled Wine Balls
Target's Raspberry Wine Fizzers Feature a Pink Hue and Edible Glitter
It’s no secret that the physical appearance of food and drinks alter the way consumers interact with the product—Target’s Raspberry Wine Fizzers were created with this in mind, as... MORE

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