Category
Lifestyle
Assisted Choices
Trend cluster
Category
Glittery
Cocktail
Alcoholic beverages are made celebration-ready with edible glitter.
4.7
Trend score
Trend
What is the Glittery Cocktail trend?
Glittery Cocktail: For those looking to elevate their next celebration, edible glitter for alcoholic drinks serves as a fun and distinctive point of differentiation. Of-age Gen Z and Millennials have been known for their prioritization of individuality and these shimmering drinks speak to a growing cultural desire some youth have to use the products they consume as a reflection of their individuality.
Insight
The consumer insight behind the Glittery Cocktail trend
In an age where Millennials and Gen Z tend to share all aspects of their lives with their peers online, contemporary aesthetics are crucial in making something inherently "shareable." These generations as consumers prioritize both function and design in the items they choose to purchase–and the showiness that is often associated with novelty tends to fare well on their social profiles.
Trend themes
Themes within the Glittery Cocktail trend
Three behaviours holding the trend together01
Edible Glitter
The growing trend of using edible glitter and sparkles in alcoholic drinks and food is appealing to Millennials and Gen Z, who prioritize both function and design in the items they choose to purchase and share on social media.
02
Mythical/Fantasy-inspired Beverages
From unicorns to mermaids, there is a growing demand for mythical and imaginative beverage products that offer a multi-sensory experience and a chance to share fun, photographic drinks on social media.
03
Multi-Sensory Experiences
Consumers are increasingly seeking out multi-sensory experiences which combine various textures, colors, and fragrances to enhance the drinking experience. This trend is being driven by those who seek out innovative and exciting products.
Industry implications
What the Glittery Cocktail trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry should respond to the growing trend by focusing on innovation and creative ways to offer unique drinking and eating experiences that prioritize function and design.
For
Social Media
The product design of food and drinks could have a massive influence on the world of social media as the photos of the products are shared on various online platforms.
For
Personalized Celebrations
The concept of personalized celebrations is on the rise as young people use products they consume as a reflection of their individuality. There is a significant opportunity to target this age group and cater to their tastes and preferences.
Workshop question
What does your offering say about the consumer that engages with it?
Trend signals
Trend signals for Glittery Cocktail
Trend score 4.7 out of 10, from popularity 76%, activity 58%, freshness 8%.
Popularity76%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Glittery Cocktail trend
8 featured examples from Apr 26, 2017 to Dec 27, 2019CategoryLifestyle
Shimmering Raspberry Liqueurs
Firebox's Unicorn Tears Raspberry Gin Liqueur Boasts a Magical Hue
The alcohol industry can leverage the popularity of Millennial pink beverages to attract and engage a young demographic, driving innovation in product development and marketing.
CategoryLifestyle
Glitter-Infused Sour Ales
The Sour Me Unicorn Farts Beer is Brewed Using Fruity Cereal
The craft beer industry in particular can benefit from incorporating trends like glitter-infused or collaborative beers in order to differentiate themselves in a competitive marke…
CategoryLifestyle
Edible Glitter Cappuccinos
India's Coffee By Di Bella Serves a 'Gold and Diamond Cappuccino'
As coffee drinkers continue to seek out unique experiences, coffee shops can explore innovative ways to differentiate their offerings, such as by adding glitter to their cappuccin…
CategoryLifestyle
Drinkable Glitter Flakes
The Raspberry Shimmer Popaball Adds Flavor & Edible Sparkles to Prosecco
The beverage industry has an opportunity to expand its product offerings to include more customizable and interactive products, including those that feature edible glitter and oth…
CategoryLifestyle
Sparkly Unicorn-Inspired Rosés
Gik Live's New Unicorn Tears Rosé Boasts a Cotton Candy Hue
Wineries and distilleries can experiment with unique ingredients, colors, and branding to create a line of alcoholic beverages that stand out on shelves and cater to a younger aud…
CategoryLifestyle
Mythical Vodka Spirits
Firebox's Newest Novelty Vodka is Made from Shimmering "Mermaid Tears"
Innovative spirits companies can capitalize on the growing demand for unique and visually appealing alcoholic beverages by creating fantasy-inspired novelty spirits like mermaid t…
CategoryLifestyle
Prosecco-Adorning Advent Calendars
Popaball's Prosecco Advent Calendar Has Edible Enhancements
Disruptive innovation opportunity for companies to create new and enticing edible drink enhancements.
CategoryLifestyle
Glitter-Filled Wine Balls
Target's Raspberry Wine Fizzers Feature a Pink Hue and Edible Glitter
Companies in the food and beverage industry can create products that incorporate the trend of multi-sensory experiences through innovative additives.
