Unsaturated Science

Brands promote science & education through creative outlets

Implications - The intimidating world of post-graduate academia is becoming accessible to the average consumer as brands leverage creative strategies and out-of-home marketing tactics. Learning about diseases and global warming, for example, can easily overwhelm consumers, so brands are trying to mitigate these feelings by being more creative and playful in their approaches to educatiion. Incorporating consumers into ads and pop-up events will allow them to feel more involved, and therefore more willing to learn about adverse topics.

Workshop Question - How can your brand play a role in educating consumers, without overwhelming them?
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
72,292 Total Clicks
Jul 17 - Mar 19
New and Mild
Tech
Featured Examples
Immersive Science Facilities - Singapore Science Centre Boasts Interactive and Educational Exhibits
SCORE 8.5
This Month and Hot 510 Clicks Pub: Feb 19, 19
Immersive Science Facilities
Singapore Science Centre Boasts Interactive and Educational Exhibits
The Singapore Science Centre is an educational institution which recently got an immersive makeover. First opened in 1977, the centre is taking its current exhibits and programs to new heights with... [More]
Artful Cancer Treatment Exhibitions - The Art of Besting Cancer Combined Art and Science
SCORE 6.3
This Quarter and Warm 154 Clicks Pub: Feb 4, 19
Artful Cancer Treatment Exhibitions
The Art of Besting Cancer Combined Art and Science
Portraits of cancer cells, 3D projections of tumors, video art of immune system fighting melanoma and specimen jar mosaics were some of the experiences available at ‘The Art of Besting Cancer,’... [More]
Scientific Discovery Games - EVE Online's Project Discovery Mini-Game Helps IRL Astronomers
SCORE 2.7
Mild 312 Clicks Pub: Jul 14, 17
Scientific Discovery Games
EVE Online's Project Discovery Mini-Game Helps IRL Astronomers
EVE Online, a popular science fiction MMORPG for PC, has recently introduced a new mini-game called Project Discovery. Unlike in other facets of the game where goals are framed in terms of advancing... [More]
Science-Fueled Sports Ads - The Gatorade 'You Fuel Us, We Fuel You' Ad Features Innovative Tech
SCORE 6
This Quarter and Warm 137 Clicks Pub: Dec 24, 18
Science-Fueled Sports Ads
The Gatorade 'You Fuel Us, We Fuel You' Ad Features Innovative Tech
Gatorade unveiled a wearable patch that uses a person’s sweat to determine their hydration level and this technology is just one kind of product that can be spotted in the Gatorade ‘You... [More]
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