Brands promote science & education through creative outlets
Implications - The intimidating world of post-graduate academia is becoming accessible to the average consumer as brands leverage creative strategies and out-of-home marketing tactics. Learning about diseases and global warming, for example, can easily overwhelm consumers, so brands are trying to mitigate these feelings by being more creative and playful in their approaches to educatiion. Incorporating consumers into ads and pop-up events will allow them to feel more involved, and therefore more willing to learn about adverse topics.
Workshop Question — How can your brand play a role in educating consumers, without overwhelming them?
4 Featured, 36 Examples:
82,182 Total Clicks
Jul 17 — Mar 19
This Year and Mild
Consumer Insight Topics: