Category
Tech
Delegated Interfaces
Trend cluster
Category
Unsaturated
Science
Brands promote science & education through creative outlets.
3.4
Trend score
Trend
What is the Unsaturated Science trend?
Unsaturated Science: The intimidating world of post-graduate academia is becoming accessible to the average consumer as brands leverage creative strategies and out-of-home marketing tactics. Learning about diseases and global warming, for example, can easily overwhelm consumers, so brands are trying to mitigate these feelings by being more creative and playful in their approaches to education.
Insight
The consumer insight behind the Unsaturated Science trend
Consumers often see STEM subjects as bland and tactical, and to a degree, overwhelming to learn about. However, these topics are more prevalent in the era of technology, and so consumers are seeking more accessible methods of self-education in this regard.
Trend themes
Themes within the Unsaturated Science trend
Three behaviours holding the trend together01
Accessible STEM Education
Brands are making the intimidating world of post-graduate academia more accessible through creative strategies and out-of-home marketing tactics, as consumers seek more accessible methods of self-education in STEM subjects.
02
Science-Infused Products and Services
Brands are emphasizing the meeting point between science and various consumer interests and needs, such as wearable hydration patches for athletes and the incorporation of real-world scientific data in video games for players.
03
Immersive STEM Experiences
STEM educational institutions and exhibitions are aiming to create immersive experiences for visitors that go beyond a traditional teaching model, drawing in a broader crowd of tourists, families and science lovers.
Industry implications
What the Unsaturated Science trend means for industry
Where the trend changes the playbookFor
Education Industry
The education industry can leverage creative strategies and out-of-home marketing tactics to make STEM subjects more accessible to the average consumer.
For
Sports and Fitness Industry
The sports and fitness industry can create innovative science-infused products and services to better meet the needs of athletes and consumers looking to optimize their performance and health.
For
Entertainment and Gaming Industry
The entertainment and gaming industry can incorporate real-world scientific data into their products to make them more educational and meaningful for players.
Workshop question
How can your brand play a role in educating consumers, without overwhelming them?
Trend signals
Trend signals for Unsaturated Science
Trend score 3.4 out of 10, from popularity 64%, activity 30%, freshness 8%.
Popularity64%
Activity30%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Unsaturated Science trend
4 featured examples from Jul 14, 2017 to Feb 19, 2019CategoryLife-Stages
Immersive Science Facilities
Singapore Science Centre Boasts Interactive and Educational Exhibits
Museums and galleries can benefit from embracing immersive and experiential trends to attract a broad audience of science enthusiasts, tourists, and families.
CategoryTech
Artful Cancer Treatment Exhibitions
The Art of Besting Cancer Combined Art and Science
Innovative ways to highlight the work of oncologists through artistic expressions in the healthcare industry.
CategoryLifestyle
Science-Fueled Sports Ads
The Gatorade 'You Fuel Us, We Fuel You' Ad Features Innovative Tech
Sports apparel companies can utilize innovative wearable tech to promote athlete health and performance.
CategoryTech
Scientific Discovery Games
EVE Online's Project Discovery Mini-Game Helps IRL Astronomers
The gaming industry can explore integrating scientific projects into their platforms, tapping into the growing interest of gamers in contributing to real-world research.
