Child-targeted snacks incorporate "superfood" ingredients and branding
Trend – The immediate health associations that come from "superfood" branding are now being incorporated into children's snacks. This type of branding is being included for a variety of food products including small bite-sized items, cereals, snack bars and more.
Insight - Millennial parents are extremely health-focused, due to the fact that they are a more socially conscious demographic. They value social consciousness because, as digital natives who are prone to researching online, they have a propensity for self-education on impactful topics. This knowledge can also be applied to their children, through implementing similar health-focused consumption habits.
Insight - Millennial parents are extremely health-focused, due to the fact that they are a more socially conscious demographic. They value social consciousness because, as digital natives who are prone to researching online, they have a propensity for self-education on impactful topics. This knowledge can also be applied to their children, through implementing similar health-focused consumption habits.
Workshop Question - How could your brand appeal to the preferences of Millennials, or Millennial parents in particular?
Trend Themes
-
Superfood Branding — Health associations through superfood branding are being incorporated in children's snacks; brands are using superfood ingredients and branding to make healthy snacks more accessible to families.
-
Collaborative Product Launches — Gen Z and Kashi Crew co-creating organic cereal ranges or plant-based snacks with superfoods; more brand collaborate with kids and Gen Z to design and promote products.
-
Clean Eating for Kids — The emergence of a clean food trend for children through organic and plant-based snacks with superfoods and other nutritious ingredients.
Industry Implications
-
Food and Beverage Industry — The food industry can incorporate superfood branding and clean eating in its organic, plant-based snacks for children.
-
Collaborative Marketing — The trend of collaborative product launches through involving gen Z or kids can work not only for food but also in other industries, like fashion, for example.
-
Health and Wellness Industry — The health and wellness industry can provide innovative ideas on clean eating with a focus on children, including the use of superfoods.
