Kid-Friendly Superfood

Child-targeted snacks incorporate "superfood" ingredients and branding

Implications - The immediate health associations that come from "superfood" branding are now being incorporated into children's snacks. This shift appeals particularly to Millennial parents who trust such branding due to the extensive research they've done into their own food choices, and allows them to raise their children with the same consumption habits.

Workshop Question - How could your brand appeal to the preferences of Millennials, or Millennial parents in particular?
SCORE 6.6
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25,101 Total Clicks
Mar 17 - Mar 19
This Week and Average
LifestyleHealth
Featured Examples
Kid-Created Superfood Bites - Kashi Developed Its Organic Super Food Bites with Its Gen Z Kashi Crew
SCORE 8.6
This Month and V. Hot 1,047 Clicks Pub: Feb 21, 19
Kid-Created Superfood Bites
Kashi Developed Its Organic Super Food Bites with Its Gen Z Kashi Crew
Kashi is now adding a second product to its Kashi by Kids line in the form of two kinds of Organic Super Food Bites. For the creation of these new products, Kashi worked with its Kashi Crew, a group... [More]
Clean Eating Child Snacks - The Perfect Kids Organic Refrigerated Snack Bar is Superfood-Infused
SCORE 6.6
This Year and Warm 1,038 Clicks Pub: Sep 21, 18
Clean Eating Child Snacks
The Perfect Kids Organic Refrigerated Snack Bar is Superfood-Infused
The shift towards clean eating amongst adult consumers has some seeking to offer their offspring the same level of quality that they enjoy, which is seeing brands respond with options like the... [More]
Organic Kid-Created Cereals - 'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
SCORE 4.7
This Year and Average 298 Clicks Pub: Aug 10, 18
Organic Kid-Created Cereals
'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
There are tons of healthy cereals that are created for kids by adults but ‘Kashi by Kids’ takes an entirely different approach, as Kashi co-created its new product range with the help of... [More]
Organic Superfood Snack Bars - Nudge's Organic Snack Bars are Made with Nutrient-rich Superfoods
SCORE 2.4
Untested 1,401 Clicks Pub: Mar 15, 17
Organic Superfood Snack Bars
Nudge's Organic Snack Bars are Made with Nutrient-rich Superfoods
In an effort to make healthy snacks more accessible to families, Nudge has created a line of Organic Snack Bars that are specially designed to appeal to kids. Made with tasty ingredients that are... [More]
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