Category
Lifestyle
Assisted Choices
Trend cluster
Category
Kid-Friendly
Superfood
Child-targeted snacks incorporate "superfood" ingredients and branding.
3.1
Trend score
Trend
What is the Kid-Friendly Superfood trend?
Kid-Friendly Superfood: Trend – The immediate health associations that come from "superfood" branding are now being incorporated into children's snacks. This type of branding is being included for a variety of food products including small bite-sized items, cereals, snack bars and more.
Insight
The consumer insight behind the Kid-Friendly Superfood trend
Millennial parents are extremely health-focused, due to the fact that they are a more socially conscious demographic. They value social consciousness because, as digital natives who are prone to researching online, they have a propensity for self-education on impactful topics. This knowledge can also be applied to their children, through implementing similar health-focused consumption habits.
Trend themes
Themes within the Kid-Friendly Superfood trend
Three behaviours holding the trend together01
Superfood Branding
Health associations through superfood branding are being incorporated in children's snacks; brands are using superfood ingredients and branding to make healthy snacks more accessible to families.
02
Collaborative Product Launches
Gen Z and Kashi Crew co-creating organic cereal ranges or plant-based snacks with superfoods; more brand collaborate with kids and Gen Z to design and promote products.
03
Clean Eating for Kids
The emergence of a clean food trend for children through organic and plant-based snacks with superfoods and other nutritious ingredients.
Industry implications
What the Kid-Friendly Superfood trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food industry can incorporate superfood branding and clean eating in its organic, plant-based snacks for children.
For
Collaborative Marketing
The trend of collaborative product launches through involving gen Z or kids can work not only for food but also in other industries, like fashion, for example.
For
Health and Wellness Industry
The health and wellness industry can provide innovative ideas on clean eating with a focus on children, including the use of superfoods.
Workshop question
How could your brand appeal to the preferences of Millennials, or Millennial parents in particular?
Trend signals
Trend signals for Kid-Friendly Superfood
Trend score 3.1 out of 10, from popularity 46%, activity 39%, freshness 8%.
Popularity46%
Activity39%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Kid-Friendly Superfood trend
5 featured examples from Mar 15, 2017 to Feb 21, 2019CategoryLifestyle
Kid-Created Superfood Bites
Kashi Developed Its Organic Super Food Bites with Its Gen Z Kashi Crew
The development of kid-created superfood bites by Kashi opens up possibilities for other companies in the food and beverage industry to engage young consumers in product innovatio…
CategoryLifestyle
Clean Eating Child Snacks
The Perfect Kids Organic Refrigerated Snack Bar is Superfood-Infused
Brands can innovate by expanding their organic snack offerings for kids through low glycemic index recipe and superfood-infused options.
CategoryLife-Stages
Organic Kid-Created Cereals
'Kashi by Kids' Was Co-Created in Collaboration with Gen Z Leaders
Food and beverage companies can tap into the market of kid-created products and organic superfood cereals, meeting the needs of health-conscious families.
CategoryLifestyle
Organic Superfood Snack Bars
Nudge's Organic Snack Bars are Made with Nutrient-rich Superfoods
In the food and beverage industry, companies can tap into the growing market for organic snack bars and develop innovative products that cater to health-conscious consumers.
CategoryLifestyle
Fruity Plant-Based Snacks
The Cherryvale Farms Love It! Whole Grain Snack Bars are Ready to Eat
Opportunity for food companies to develop and market plant-based snacks with unique flavors and nutritional benefits.
