Category
Lifestyle
Assisted Choices
Trend cluster
Category
Carnivore
Convenience
Meat-based protein bars offer an alternative to familiar plant-based options.
3.5
Trend score
Trend
What is the Carnivore Convenience trend?
Carnivore Convenience: Consumers looking for convenient meat-based snack options are opting for innovative new protein bars that offer compact meaty nourishment ideal for on-the-go consumption. Pulling inspiration from the snacking industry, this speaks to a greater need for meat-based protein solutions.
Insight
The consumer insight behind the Carnivore Convenience trend
In recent years, carnivore consumers have been underserved in comparison to their meat-free counterparts. Products that fulfill the unique needs of this group (like convenience-oriented and travel-friendly products) are particularly primed to deliver value. Amidst the push for infinite varieties of plant-based bar format protein snacks, fulfilling this underserved need stands out.
Trend themes
Themes within the Carnivore Convenience trend
Three behaviours holding the trend together01
Meat-based protein bars
Innovation in meat-based protein bars provides an alternative to the familiar plant-based options that have dominated the snacking industry over recent years.
02
Portable sources of protein
Consumers seeking satiety are driving innovation with a greater number of bite-sized meat snacks emerging on the market, as well as new food formats that embrace mixtures of nuts, fruits and meat in a single ready-to-eat package.
03
Convenient food forms
Consumer demand for convenient food forms is driving innovation in meat-based bars, catering to meat-lovers who are seeking portable, on-the-go options that can be easily consumed with one hand, particularly for pre and post-workout snacks.
Industry implications
What the Carnivore Convenience trend means for industry
Where the trend changes the playbookFor
Snack foods
The snacking industry continues to see an increase in meat-based protein products as the demand for easily-consumable snack options rises.
For
Fitness supplements
Innovation in meat-based protein bars has created an opportunity in the sports and fitness market, particularly for pre and post-workout snacks, for consumers looking for meat-based sources of protein.
For
Food and beverage
The rise in popularity of meat-based protein bars could have a broader impact on the food and beverage industry, creating demand for meat products that are convenient, portable, and provide high levels of satiety.
Workshop question
How can you reimagine your product in order to cater to individuals who identify as having different taste preferences but who ultimately are looking to achieve the same thing as your current customer?
Trend signals
Trend signals for Carnivore Convenience
Trend score 3.5 out of 10, from popularity 53%, activity 44%, freshness 8%.
Popularity53%
Activity44%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Carnivore Convenience trend
4 featured examples from Oct 21, 2017 to Mar 5, 2019CategoryLifestyle
Jerky Snack Bars
PowerBar's 'Jerky & Nut' Snack Bar Includes a Mix of Meat, Nuts and Seeds
With the rise in demand for high-protein, portable snacks, there is an opportunity for the snack food industry to innovate with new flavors and formats that meet consumer demand.
CategoryLifestyle
Meat-Based Breakfast Bars
EPIC Provisions' Morning-Inspired Meat Bars are Packed with Protein
The food and beverage industry can capitalize on the trend toward protein-packed breakfast options with the development and marketing of meat-based breakfast bars.
CategoryLifestyle
Satisfying Bar-Form Meat Snacks
The Meatbar is Crafted with Grass-Fed Meats and Tasty Seasonings
Companies in the snack food industry can capitalize on the trend of one-handed snack consumption by developing innovative snack products that offer convenience and ease of consump…
CategoryLifestyle
Collagen-Enriched Jerkies
The New Country Archer Jerky Co. Bars Come in Three Varieties
The health food and snacks industry can tap into the trend of protein-enriched snacks by creating a range of products that provide both nutrition and convenience.
