Meat-based protein bars offer an alternative to familiar plant-based options
Trend - Consumers looking for convenient meat-based snack options are opting for innovative new protein bars that offer compact meaty nourishment ideal for on-the-go consumption. Pulling inspiration from the snacking industry, this speaks to a greater need for meat-based protein solutions.
Insight - In recent years, carnivore consumers have been underserved in comparison to their meat-free counterparts. Products that fulfill the unique needs of this group (like convenience-oriented and travel-friendly products) are particularly primed to deliver value. Amidst the push for infinite varieties of plant-based bar format protein snacks, fulfilling this underserved need stands out.
Insight - In recent years, carnivore consumers have been underserved in comparison to their meat-free counterparts. Products that fulfill the unique needs of this group (like convenience-oriented and travel-friendly products) are particularly primed to deliver value. Amidst the push for infinite varieties of plant-based bar format protein snacks, fulfilling this underserved need stands out.
Workshop Question - How can you reimagine your product in order to cater to individuals who identify as having different taste preferences but who ultimately are looking to achieve the same thing as your current customer?
Trend Themes
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Meat-based Protein Bars — Innovation in meat-based protein bars provides an alternative to the familiar plant-based options that have dominated the snacking industry over recent years.
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Portable Sources of Protein — Consumers seeking satiety are driving innovation with a greater number of bite-sized meat snacks emerging on the market, as well as new food formats that embrace mixtures of nuts, fruits and meat in a single ready-to-eat package.
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Convenient Food Forms — Consumer demand for convenient food forms is driving innovation in meat-based bars, catering to meat-lovers who are seeking portable, on-the-go options that can be easily consumed with one hand, particularly for pre and post-workout snacks.
Industry Implications
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Snack Foods — The snacking industry continues to see an increase in meat-based protein products as the demand for easily-consumable snack options rises.
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Fitness Supplements — Innovation in meat-based protein bars has created an opportunity in the sports and fitness market, particularly for pre and post-workout snacks, for consumers looking for meat-based sources of protein.
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Food and Beverage — The rise in popularity of meat-based protein bars could have a broader impact on the food and beverage industry, creating demand for meat products that are convenient, portable, and provide high levels of satiety.
