Carnivore Convenience

Meat-based protein bars offer an alternative to familiar plant-based options

Implications - Consumers looking for convenient meat-based snack options are opting for innovative new protein bar recipes that offer compact meaty nourishment ideal for those on-the-go. In addition to speaking to both the push for new takes on protein snacks suitable for travel, this progression highlights the base of consumers who prefer meat as their main source of protein but who have perhaps been neglected in terms of convenience-based options amidst the push for infinite varieties of plant-based bar format protein snacks.

Workshop Question - How can you reimagine your product in order to cater to individuals who identify as having different taste preferences but who ultimately are looking to achieve the same thing as your current customer?
SCORE 6.5
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31,270 Total Clicks
Oct 17 - Mar 19
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Featured Examples
Jerky Snack Bars - PowerBar's 'Jerky & Nut' Snack Bar Includes a Mix of Meat, Nuts and Seeds
SCORE 7.4
Warm 2,430 Clicks Pub: Oct 21, 17
Jerky Snack Bars
PowerBar's 'Jerky & Nut' Snack Bar Includes a Mix of Meat, Nuts and Seeds
As an alternative to producing another sweet snack bar for the market, PowerBar recently unveiled a trio of protein-packed bars called ‘Jerky & Nut Savory Snack Bars.’ These snack... [More]
Meat-Based Breakfast Bars - EPIC Provisions' Morning-Inspired Meat Bars are Packed with Protein
SCORE 7.2
This Week and Warm 125 Clicks Pub: Mar 5, 19
Meat-Based Breakfast Bars
EPIC Provisions' Morning-Inspired Meat Bars are Packed with Protein
EPIC Provisions is offering more than just Meat Bars and Performance Bars for on-the-go snacking by introducing its all-new Rise & Grind Bars as a protein-packed solution for the morning. Unlike... [More]
Satisfying Bar-Form Meat Snacks - The Meatbar is Crafted with Grass-Fed Meats and Tasty Seasonings
SCORE 3.8
This Year and Mild 217 Clicks Pub: Jul 6, 18
Satisfying Bar-Form Meat Snacks
The Meatbar is Crafted with Grass-Fed Meats and Tasty Seasonings
Meat snacks often come in pouches that require two hands to eat, but the new Meatbar is positioned as a convenient alternative that can be easily consumed with just one hand. Developed by Canada-... [More]
Collagen-Enriched Jerkies - The New Country Archer Jerky Co. Bars Come in Three Varieties
SCORE 3
This Year and Mild 133 Clicks Pub: Jun 28, 18
Collagen-Enriched Jerkies
The New Country Archer Jerky Co. Bars Come in Three Varieties
The Country Archer Jerky Co. Bars are a new lineup of products that will provide consumers with a delicious snack that is rich in protein and other essential nutrients to help them stave off hunger... [More]
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