Trend cluster
Category

Auto-Follow

Automatic following technologies enter a variety of industries.

Self-Following Shopping BotsSmart Self-Following SuitcasesRobotic AI-Powered SuitcasesMobile Hospital RobotsAuto-Following Golfer Caddies

Trend

What is the Auto-Follow trend?

Auto-Follow: Robotic technologies that follow around consumers or workers are on the rise and impacting everything from travel products to hospital services. Such products enhance and ease function in spaces that tend to be highly logistical and at times, inconvenient for those who interact or work in them.

Insight

The consumer insight behind the Auto-Follow trend

In spaces where they work or generally engage in, consumers appreciate tech-enhanced innovations that streamline errands and functions. Products and services that ease the purchase, professional or entertainment-based journeys are able to create better environments for customers and employees, who can then focus primarily on receiving the benefits of the experience without any inconveniences.

Trend themes

Themes within the Auto-Follow trend

Three behaviours holding the trend together
01

Robotic Technologies that Follow People

Robotic devices that can autonomously follow people and ease logistic functions are on the rise and increasingly used in multiple industries.

02

Integration of AI in Luggage and Bags

Artificial Intelligence-powered luggage pieces and bags are being introduced to market, which make possible for the suitcase to follow its owner along and avoiding obstacles.

03

Autonomous Devices that Increase Convenience in Public Places

AI-enhanced products such as grocery carts, shopping bags, and golf caddies are becoming popular with the public, as they augment convenience level when engaged in different tasks.

Industry implications

What the Auto-Follow trend means for industry

Where the trend changes the playbook
For

Hospitality

Robotic following technologies can be used in hotels or airports to improve guests’ experiences by offering automatic luggage transfer, or hotel robot assistants that pick up guests’ meals or packages.

For

Healthcare

Robotic technologies that can follow medicine carts, or self-driving mobile machines can be utilized in hospitals to improve the attention that nurses and doctors give patients as they handle logistics tasks.

For

Travel

Luggage pieces that autonomously follow owners, freeing up travel hands and avoiding fatigue, may be an opportunity for airlines and manufacturers alike to offer a new level of convenience for passengers.

Workshop question

Conceptualize an autonomous following product that would benefit your consumers or employees?

Trend signals

Trend signals for Auto-Follow

Trend score 4.3 out of 10, from popularity 65%, activity 55%, freshness 8%.

Popularity65%
Activity55%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa