Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pollution-Mapping
Widespread pollution-mapping helps institutions and consumers enact change.
3.2
Trend score
Trend
What is the Pollution-Mapping trend?
Pollution-Mapping: Pollution-mapping is becoming more widespread as companies recognize the importance of resolving the poor air quality that most urban environments have today. By detecting and measuring air quality on various platforms, these companies are able to empower institutions to improve the systems that create pollution, while also allowing individuals looking to avoid such areas.
Insight
The consumer insight behind the Pollution-Mapping trend
Climate change has brought on a unique set of challenges around the world, which will only grow stronger as time passes without effective change. Consumers who understand the risks of climate change know that public health will be of increasing importance as the impact of climate change affects everything from air quality to economic stability in the regions it affects the most. To an extent, consumers can take matters into their own hands--and seek out brands that give them the proper tools and motivation to do so.
Trend themes
Themes within the Pollution-Mapping trend
Three behaviours holding the trend together01
Pollution Mapping
Companies are detecting and measuring air quality on various platforms, empowering institutions to improve the systems that create pollution while allowing individuals to avoid such areas.
02
Personalized Pollution Analysis
People are using gadgets like the Flow Smart Air Quality Tracker to be more proactive in taking control of their health and well-being by analyzing pollution personalized to their location.
03
Autonomous Drones for Pollution Detection
Scientists and engineers are using autonomous drones to detect, monitor, and report air pollution before it becomes a major problem.
Industry implications
What the Pollution-Mapping trend means for industry
Where the trend changes the playbookFor
Environmental Technology
Environmental technology companies are developing solutions for pollution monitoring and mitigation.
For
Consumer Electronics
Consumer electronics brands are creating products like air quality trackers to meet the demands of conscious consumers.
For
Urban Planning
Urban planners are recognizing the importance of pollution information to create healthier, livable cities.
Workshop question
How could your brand enact effective solutions against climate change?
Trend signals
Trend signals for Pollution-Mapping
Trend score 3.2 out of 10, from popularity 53%, activity 34%, freshness 8%.
Popularity53%
Activity34%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pollution-Mapping trend
4 featured examples from Aug 12, 2016 to Sep 7, 2018CategoryMarketing
Beauty-Based Pollution Campaigns
This Map Shows Where Pollution Anti-Aging Products are Being Used
Skincare companies can capitalize on the growing concern over pollution's impact on skin health by developing new anti-aging products specifically designed to combat environmental…
CategoryTech
Communal Pollution Trackers
Flow Smart Air Quality Tracker Helps Communities Live Healthier Lives
The Flow Smart Air Quality Tracker represents an opportunity for healthcare technology companies to develop innovative solutions for personalized air pollution monitoring and mana…
CategoryEco
Pollution-Mapping Drones
These Autonomous Drones Can Detect Harmful Gases In the Air
The environmental monitoring industry could benefit from the use of autonomous drones to detect and report pollution
CategoryEco
Interactive Air Quality Maps
BreezoMeter's New Map Tool Provides Local Pollution Data
The environmental monitoring industry can leverage real-time air quality data to develop advanced monitoring systems and predictive analytics.
