Category
Lifestyle
Assisted Choices
Trend cluster
Category
Anti-Anxiety
Entrenchment
New product experiences are designed around alleviating consumer anxiety.
4.4
Trend score
Trend
What is the Anti-Anxiety Entrenchment trend?
Anti-Anxiety Entrenchment: Moving beyond pseudo-medicinal treatments and meditation-adjacent experiences, brands are now designing products and experiences with built-in features that take aim at the present culture of anxiety.
Insight
The consumer insight behind the Anti-Anxiety Entrenchment trend
Consumer anxiety is aggravated by different environmental, political, economic, and/or social factors, and given the hyper-connected context of today, many consumers experience increased levels of restlessness. This facilitates a demand for lifestyle products that can offer some relief—whether temporary or long-term. In this space, consumers prioritize non-invasive, holistic approaches that can be seamlessly introduced, appealing to their need for convenience during their busy day-to-day.
Trend themes
Themes within the Anti-Anxiety Entrenchment trend
Three behaviours holding the trend together01
Anxiety-Alleviating Products
Consumer anxiety is on the rise, leading to a demand for non-invasive, holistic approaches that offer relief.
02
Customized Stress-Reduction Experiences
Consumers are seeking experiences and products that specifically target stress reduction and offer relief from the pressures of modern life.
03
Holistic Schedules
'The Habit System' planner is an example of a trend towards holistic scheduling that enables users to feel in control and alleviate feelings of being overwhelmed in a busy lifestyle.
Industry implications
What the Anti-Anxiety Entrenchment trend means for industry
Where the trend changes the playbookFor
Wellness Industry
The wellness industry is at the forefront of providing products and experiences that address consumer anxiety and promote holistic approaches to health and wellness.
For
Travel Industry
The travel industry can take advantage of the anxiety-alleviating trend by offering customized stress-reducing experiences such as Monarch Mood Food for airline passengers.
For
Home Goods and Bedding Industry
The growing popularity of anxiety-alleviating bedding such as the 'LEVIA' weighted blanket offers opportunity for innovation and disruption in the home goods and bedding industry.
Workshop question
With the current culture of anxiety future generations find themselves in, how can you offer a product experience that includes a built-in antidote to the concerns of today's consumer?
Trend signals
Trend signals for Anti-Anxiety Entrenchment
Trend score 4.4 out of 10, from popularity 65%, activity 59%, freshness 8%.
Popularity65%
Activity59%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Anti-Anxiety Entrenchment trend
5 featured examples from Aug 28, 2017 to Dec 18, 2018CategoryArt & Design
Serene Retail Experiences
Yiduan Shanghai Arranges a Harmony-Driven Interior for a Shanghai Brand
Opportunity for designers and architects to create minimalist and harmonious retail environments that connect indoor and outdoor spaces.
CategoryLifestyle
Sparkling Anti-Anxiety Beverages
The Herbal Natural Drink is Made with Valerian Root and Jasmine
The rise in demand for stress-reducing and relaxation beverages calls for innovation in the beverage manufacturing industry to create products that cater to this need.
CategoryArt & Design
Stress-Reducing Schedule Planners
'The Habit System' Planner Sets Individuals Up for Success
Creating innovative planners that marry functional, traditional designs with modern aesthetics and features to meet the changing needs of consumers.
CategoryLifestyle
Anxiety Alleviating Bedding
The 'LEVIA' Weighted Blanket Helps You Fall Asleep Faster
Opportunity for disruptive innovation in the home furnishings industry through the development of weighted bedding solutions.
CategoryWorld
Stress-Reducing Airline Food
'Monarch Mood Food' was Designed by a Food Psychologist
Airline companies can revolutionize the in-flight experience by providing stress-reducing food that improves passengers' mental and physical well-being.
