New product experiences are designed around alleviating consumer anxiety
Trend - Moving beyond pseudo-medicinal treatments and meditation-adjacent experiences, brands are now designing products and experiences with built-in features that take aim at the present culture of anxiety.
Insight - Consumer anxiety is aggravated by different environmental, political, economic, and/or social factors, and given the hyper-connected context of today, many consumers experience increased levels of restlessness. This facilitates a demand for lifestyle products that can offer some relief—whether temporary or long-term. In this space, consumers prioritize non-invasive, holistic approaches that can be seamlessly introduced, appealing to their need for convenience during their busy day-to-day.
Insight - Consumer anxiety is aggravated by different environmental, political, economic, and/or social factors, and given the hyper-connected context of today, many consumers experience increased levels of restlessness. This facilitates a demand for lifestyle products that can offer some relief—whether temporary or long-term. In this space, consumers prioritize non-invasive, holistic approaches that can be seamlessly introduced, appealing to their need for convenience during their busy day-to-day.
Workshop Question - With the current culture of anxiety future generations find themselves in, how can you offer a product experience that includes a built-in antidote to the concerns of today's consumer?
Trend Themes
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Anxiety-alleviating Products — Consumer anxiety is on the rise, leading to a demand for non-invasive, holistic approaches that offer relief.
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Customized Stress-reduction Experiences — Consumers are seeking experiences and products that specifically target stress reduction and offer relief from the pressures of modern life.
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Holistic Schedules — 'The Habit System' planner is an example of a trend towards holistic scheduling that enables users to feel in control and alleviate feelings of being overwhelmed in a busy lifestyle.
Industry Implications
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Wellness Industry — The wellness industry is at the forefront of providing products and experiences that address consumer anxiety and promote holistic approaches to health and wellness.
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Travel Industry — The travel industry can take advantage of the anxiety-alleviating trend by offering customized stress-reducing experiences such as Monarch Mood Food for airline passengers.
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Home Goods and Bedding Industry — The growing popularity of anxiety-alleviating bedding such as the 'LEVIA' weighted blanket offers opportunity for innovation and disruption in the home goods and bedding industry.
5 Featured, 45 Examples:
147,246 Total Clicks
Date Range:
Aug 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:
