Yiduan Shanghai updates a building from the 1960s to serve as the functional headquarters of Hemu -- a fashionable Shanghai brand. The building is definitely spacious and it exudes a harmonious aesthetic. In terms of materials, the structure boasts "timber, grey bricks, and moss-covered tiles."
The minimalist aesthetic -- which includes the subdued color palette and beautifully accented natural features, goes in unison with Hemu's "existing retail stores and [...] image."
The Shanghai brand's new HQ location enjoys a dualistic setting that effortlessly flows from inside to outside. That is, the retail experience boasts "a tranquil paved yard at the front of the property," while the space at the back "doubles as an outdoor runway." This relationship between outdoors and indoors is what makes the Shanghai brand's new headquarters truly special.
Key Themes Behind This Trend
- Minimalist Aesthetic
- Opportunity for businesses to create retail spaces with subdued color palettes and natural accents.
- Indoor-outdoor Integration
- Potential for companies to design spaces that seamlessly flow from indoor to outdoor, providing a unique retail experience.
- Harmonious Interior Design
- Innovative possibilities for businesses to create retail spaces with a harmonious aesthetic using the combination of timber, grey bricks, and natural elements.
Where This Applies
- Retail Design
- Opportunity for designers and architects to create minimalist and harmonious retail environments that connect indoor and outdoor spaces.
- Fashion Retail
- Potential for fashion brands to incorporate harmonious interior designs in their retail stores to align with brand image and provide a serene shopping experience.
- Architecture and Construction
- Innovative opportunities for architects and construction companies to transform existing buildings into functional and aesthetically pleasing headquarters that reflect a brand's identity.
