Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Yiduan Shanghai Arranges a Harmony-Driven Interior for a Shanghai Brand

 - Dec 17, 2018
References: sh-hemu & dezeen
Yiduan Shanghai updates a building from the 1960s to serve as the functional headquarters of Hemu -- a fashionable Shanghai brand. The building is definitely spacious and it exudes a harmonious aesthetic. In terms of materials, the structure boasts "timber, grey bricks, and moss-covered tiles."

The minimalist aesthetic -- which includes the subdued color palette and beautifully accented natural features, goes in unison with Hemu's "existing retail stores and [...] image."

The Shanghai brand's new HQ location enjoys a dualistic setting that effortlessly flows from inside to outside. That is, the retail experience boasts "a tranquil paved yard at the front of the property," while the space at the back "doubles as an outdoor runway." This relationship between outdoors and indoors is what makes the Shanghai brand's new headquarters truly special.