Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digitized Pet
Guide
Pet owners turn to apps and other tech for tips, guides and training.
3.1
Trend score
Trend
What is the Digitized Pet Guide trend?
Digitized Pet Guide: Brands are providing consumers with useful resources for education on pet health, personality traits, and more. Offered as convenient digital guides, these apps are developed to support the dedicated pet owner.
Insight
The consumer insight behind the Digitized Pet Guide trend
Millennials and Gen Z owners are often very invested in the life of their pets and this leads to a desire to provide better care by meeting animal's needs and to foster more meaningful relationships with furry companions. Since this is done in tandem with other responsibilities and lifestyle demands, consumers prioritize solutions that are efficient and convenient to save on time.
Trend themes
Themes within the Digitized Pet Guide trend
Three behaviours holding the trend together01
Digital Pet Guides
Brands are offering consumers useful resources for education on pet health, personality traits, and more through digital pet guides, aimed at providing convenient and efficient solutions to meet the needs of busy pet owners.
02
Personalized Chatbots
Tailored pet care chatbots provide personalized tips and insights regarding nutrition, exercise and other key components aimed at ensuring the betterment of the pet's health which result in a more meaningful relationship between pet owners and their companions.
03
Virtual Reality Training
Dog training VR programs help simulate an environment for interaction between humans and dogs in a safe environment to instruct proper etiquette, which is particularly beneficial for people that haven't spent significant time around dogs.
Industry implications
What the Digitized Pet Guide trend means for industry
Where the trend changes the playbookFor
E-commerce
The pet owner market is an industry with high potential for innovation, with apps and other tech solutions likely to emerge that could disrupt and innovate in this space.
For
Healthcare
As the demand for pet VR and digital pet guide growth surge, healthcare providers could expand their offerings into pet care by leveraging digital solutions and providing new services aimed at improving the overall wellbeing of the pets.
For
Marketing and Advertising
Pet-focused businesses can leverage the growth of digital pet apps and personalized chatbots to develop a targeted approach to reach Millennials and Gen Z consumers which can improve customer engagement with pet products and services at a personal level.
Workshop question
What can your brand do to better guide and educate consumers on products and services?
Trend signals
Trend signals for Digitized Pet Guide
Trend score 3.1 out of 10, from popularity 48%, activity 37%, freshness 8%.
Popularity48%
Activity37%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digitized Pet Guide trend
4 featured examples from Feb 24, 2017 to Oct 17, 2018CategoryTech
Content-Delivering Pet Apps
This On Demand Veterinary Healthcare Platform is Very Informative
Disruptive innovation opportunity: Build customized mobile apps for various industries, including veterinary healthcare, that integrate multiple services and provide valuable cont…
CategoryLifestyle
Dog Training VR Programs
'Dog Trust' Lets Users Understand the Signs of Aggressive Canines
Developing virtual reality technologies and applications for dog training and behavioral education.
CategoryTech
Tailored Pet Care Chatbots
Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets
Develop chatbots to offer pet care guidance and personalized experiences for improved pet health.
CategoryTech
All-In-One Pet Apps
ScritchSpot Offers a Wealth of Fun and Useful Resources for Pet Parents
Pet care services, such as pet sitters, dog walkers, and groomers, can utilize all-in-one pet apps as a platform to showcase their services and attract potential customers.
