Pet owners turn to apps and other tech for tips, guides and training
Trend - Brands are providing consumers with useful resources for education on pet health, personality traits, and more. Offered as convenient digital guides, these apps are developed to support the dedicated pet owner.
Insight - Millennials and Gen Z owners are often very invested in the life of their pets and this leads to a desire to provide better care by meeting animal's needs and to foster more meaningful relationships with furry companions. Since this is done in tandem with other responsibilities and lifestyle demands, consumers prioritize solutions that are efficient and convenient to save on time.
Insight - Millennials and Gen Z owners are often very invested in the life of their pets and this leads to a desire to provide better care by meeting animal's needs and to foster more meaningful relationships with furry companions. Since this is done in tandem with other responsibilities and lifestyle demands, consumers prioritize solutions that are efficient and convenient to save on time.
Workshop Question - What can your brand do to better guide and educate consumers on products and services?
Trend Themes
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Digital Pet Guides — Brands are offering consumers useful resources for education on pet health, personality traits, and more through digital pet guides, aimed at providing convenient and efficient solutions to meet the needs of busy pet owners.
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Personalized Chatbots — Tailored pet care chatbots provide personalized tips and insights regarding nutrition, exercise and other key components aimed at ensuring the betterment of the pet's health which result in a more meaningful relationship between pet owners and their companions.
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Virtual Reality Training — Dog training VR programs help simulate an environment for interaction between humans and dogs in a safe environment to instruct proper etiquette, which is particularly beneficial for people that haven't spent significant time around dogs.
Industry Implications
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E-commerce — The pet owner market is an industry with high potential for innovation, with apps and other tech solutions likely to emerge that could disrupt and innovate in this space.
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Healthcare — As the demand for pet VR and digital pet guide growth surge, healthcare providers could expand their offerings into pet care by leveraging digital solutions and providing new services aimed at improving the overall wellbeing of the pets.
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Marketing and Advertising — Pet-focused businesses can leverage the growth of digital pet apps and personalized chatbots to develop a targeted approach to reach Millennials and Gen Z consumers which can improve customer engagement with pet products and services at a personal level.
