A growing group of Gen Z consumers prioritize snacking over eating meals
Trend - It's been found that members of Generation Z prioritize snacking more than they do eating full meals, and brands are responding in-kind by offering the experiential, "foodie" focused snacks they seek but in convenient, takeaway forms. This shift is impacted by Gen Z's rituals that include living healthier (more instilled in them than in their predecessors), their on-the-go lifestyles, and their social habits that revolve around eating.
Insight - Today's youth face intense competition in many aspects of their lives–whether that's in school, future job prospects, education, or on social media. The time and stress related to constantly juggling multiple roles and responsibilities at such a young age has led to a shift (for some) in eating habits. Balancing their lifestyles with their wellness-related goals has resulted in them requiring more flexible self-care options.
Insight - Today's youth face intense competition in many aspects of their lives–whether that's in school, future job prospects, education, or on social media. The time and stress related to constantly juggling multiple roles and responsibilities at such a young age has led to a shift (for some) in eating habits. Balancing their lifestyles with their wellness-related goals has resulted in them requiring more flexible self-care options.
Workshop Question - In what areas could your brand shift gears to better cater to Gen Z consumers?
Trend Themes
1. Ritualistic Snacking - Brands offering experiential, foodie-focused snacks in convenient takeaway forms that cater to Gen Z's healthier lifestyle, on-the-go lifestyles and social habits.
2. Novelty Snack Packaging - Creative, quirky, and colorful designs that make healthy snacking more fun and eye-catching to consumers.
3. Free From Snacks for Tweens - Free from snacks specifically catered for tweens and teens that are convenient and healthy for school snacks but have unique branding that appeals to this age group.
Industry Implications
1. Packaging Design - Creating visually appealing designs that make healthy snacking more appealing to a wider range of consumers, millennials, and Gen Z alike.
2. Food and Beverage - Developing more convenient forms of healthy snacking while innovating flavors, branding, and environmentally friendly products.
3. Wellness - Developing products that seamlessly integrate into an individual's busy lifestyle and meet their health goals while still being accessible and enjoyable.
8 Featured, 72 Examples:
184,577 Total Clicks
Date Range:
Jul 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:
