A growing group of Gen Z consumers prioritize snacking over eating meals
Implications - It's been found that members of Generation Z prioritize snacking more than they do eating full meals, and brands are responding in-kind by offering the experiential, "foodie" focused snacks they seek but in convenient, takeaway forms. This shift is impacted by Gen Z's rituals that include living healthier lifestyles (more instilled in them than in their predecessors), their on-the-go lifestyles, and their social habits that revolve around eating.
Workshop Question — In what areas could your brand shift gears to better cater to Gen Z consumers?
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117,200 Total Clicks
Jul 17 — Feb 19
This Year and Warm
Consumer Insight Topics: