Ritualistic Snacking

A growing group of Gen Z consumers prioritize snacking over eating meals

Implications - It's been found that members of Generation Z prioritize snacking more than they do eating full meals, and brands are responding in-kind by offering the experiential, "foodie" focused snacks they seek but in convenient, takeaway forms. This shift is impacted by Gen Z's rituals that include living healthier lifestyles (more instilled in them than in their predecessors), their on-the-go lifestyles, and their social habits that revolve around eating.

Workshop Question - In what areas could your brand shift gears to better cater to Gen Z consumers?
SCORE 7.3
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87,588 Total Clicks
Jul 17 - Feb 19
Fresh and Warm
Lifestyle
Featured Examples
Funky Colorful Packaging Designs - Snask Creates a Modern Visual Identity for GET RAW
SCORE 8.8
This Year and V. Hot 17,989 Clicks Pub: Jul 11, 18
Funky Colorful Packaging Designs
Snask Creates a Modern Visual Identity for GET RAW
Colorful packaging designs on the shelf are always a good strategy to capture the consumer’s attention. However, when paired up with a fresh and modern aesthetic, the effect is even stronger.... [More]
Quirky Dried Superfood Packaging - The Holy Snack Brand Features Dynamic, Eye-Catching Labels
SCORE 5.9
Warm 1,975 Clicks Pub: Jul 11, 17
Quirky Dried Superfood Packaging
The Holy Snack Brand Features Dynamic, Eye-Catching Labels
The creative agency Studio Chapeaux has designed a new brand identity for the Swiss brand Holy Snack, which offers a series of dried superfoods for consumers to enjoy. The Holy Snack brand offers... [More]
Mexican Symbolism Snack Packaging - The Don Bugito Snack Branding Hides Delicious Crickets Inside
SCORE 6.3
This Year and Warm 1,105 Clicks Pub: May 19, 18
Mexican Symbolism Snack Packaging
The Don Bugito Snack Branding Hides Delicious Crickets Inside
The consumption of insects is slowly but surely becoming more appealing to consumers seeking out a sustainable way to stay fueled, which is seeing brands respond with revamped offering like with the... [More]
Redesigned Granola Snacks - A Student Has Reimagined the Branding for KIND Snacks
SCORE 6.1
Warm 1,681 Clicks Pub: Aug 21, 17
Redesigned Granola Snacks
A Student Has Reimagined the Branding for KIND Snacks
The KIND Snacks brand offers a series of wholesome, granola-based food items that have been reimagined by the student Hans Slade to offer a more contemporary look. The reimagined brand identity is... [More]
Novelty Cream Cheese Eateries - Becky's Bites Will Offer Consumers Cream Cheese-Inspired Foods
SCORE 3.8
Mild 1,632 Clicks Pub: Jul 27, 17
Novelty Cream Cheese Eateries
Becky's Bites Will Offer Consumers Cream Cheese-Inspired Foods
Becky’s Bites is a cream cheese-inspired treat shop opening in New York City’s East Village. The shop is slated to open on July 28th and it looks like the store will have a number of... [More]
Vibrant Seaweed Snacks - The Cornish Seaweed Company Offers Nutritious and Flavorful Snacks
SCORE 2.1
Untested 291 Clicks Pub: Oct 6, 17
Vibrant Seaweed Snacks
The Cornish Seaweed Company Offers Nutritious and Flavorful Snacks
The Cornish Seaweed Company is set on making artisanal nutritious snacks a more accessible option for consumers, and uses the ocean’s algae in order to do this. The hand-harvested snacks... [More]
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