Category
Lifestyle
Assisted Choices
Trend cluster
Category
Ritualistic
Snacking
A growing group of Gen Z consumers prioritize snacking over eating meals.
4.9
Trend score
Trend
What is the Ritualistic Snacking trend?
Ritualistic Snacking: It's been found that members of Generation Z prioritize snacking more than they do eating full meals, and brands are responding in-kind by offering the experiential, "foodie" focused snacks they seek but in convenient, takeaway forms. This shift is impacted by Gen Z's rituals that include living healthier (more instilled in them than in their predecessors), their on-the-go lifestyles, and their social habits that revolve around eating.
Insight
The consumer insight behind the Ritualistic Snacking trend
Today's youth face intense competition in many aspects of their lives–whether that's in school, future job prospects, education, or on social media. The time and stress related to constantly juggling multiple roles and responsibilities at such a young age has led to a shift (for some) in eating habits. Balancing their lifestyles with their wellness-related goals has resulted in them requiring more flexible self-care options.
Trend themes
Themes within the Ritualistic Snacking trend
Three behaviours holding the trend together01
Ritualistic Snacking
Brands offering experiential, foodie-focused snacks in convenient takeaway forms that cater to Gen Z's healthier lifestyle, on-the-go lifestyles and social habits.
02
Novelty Snack Packaging
Creative, quirky, and colorful designs that make healthy snacking more fun and eye-catching to consumers.
03
Free From Snacks for Tweens
Free from snacks specifically catered for tweens and teens that are convenient and healthy for school snacks but have unique branding that appeals to this age group.
Industry implications
What the Ritualistic Snacking trend means for industry
Where the trend changes the playbookFor
Packaging Design
Creating visually appealing designs that make healthy snacking more appealing to a wider range of consumers, millennials, and Gen Z alike.
For
Food and Beverage
Developing more convenient forms of healthy snacking while innovating flavors, branding, and environmentally friendly products.
For
Wellness
Developing products that seamlessly integrate into an individual's busy lifestyle and meet their health goals while still being accessible and enjoyable.
Workshop question
In what areas could your brand shift gears to better cater to Gen Z consumers?
Trend signals
Trend signals for Ritualistic Snacking
Trend score 4.9 out of 10, from popularity 65%, activity 74%, freshness 8%.
Popularity65%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Ritualistic Snacking trend
8 featured examples from Jul 11, 2017 to Jul 23, 2018CategoryLife-Stages
Funky Colorful Packaging Designs
Snask Creates a Modern Visual Identity for GET RAW
Disruptive innovation opportunity: Utilize innovative techniques and materials in packaging design to create eye-catching and memorable experiences for consumers.
CategoryLifestyle
Tween-Targeted Fruit Pouches
'BlastZ' from GoGo Squeez Introduces Fruit Puree Pouches for Teens
Brands in the food and beverage industry have the chance to innovate and create new products that cater to growing demand for snack options that are healthy and convenient.
CategoryLifestyle
Quirky Dried Superfood Packaging
The Holy Snack Brand Features Dynamic, Eye-Catching Labels
Food and beverage companies can innovate by offering a wider range of dried superfood snacks and incorporating unique packaging designs.
CategoryMarketing
Mexican Symbolism Snack Packaging
The Don Bugito Snack Branding Hides Delicious Crickets Inside
The food and beverage industry can leverage the trend of sustainable insect consumption by introducing new insect-based snack offerings.
CategoryLifestyle
Redesigned Granola Snacks
A Student Has Reimagined the Branding for KIND Snacks
The redesigned branding and packaging concepts showcased by KIND Snacks presents innovative opportunities for companies in the food and beverage industry to differentiate themselv…
CategoryLifestyle
Novelty Cream Cheese Eateries
Becky's Bites Will Offer Consumers Cream Cheese-Inspired Foods
The food & beverage industry can take note of Becky's Bites and explore the cream cheese product line to develop new offerings that cater to younger consumers' taste preferences a…
CategoryLifestyle
Hybrid Flavor Breakfast Snacks
The New Kellogg's Pop-Tarts Splitz Boast Tasty Flavor Combos
In the food and beverage industry, there is an opportunity to explore dual flavor combinations in other product categories, such as snacks and desserts.
CategoryLifestyle
Vibrant Seaweed Snacks
The Cornish Seaweed Company Offers Nutritious and Flavorful Snacks
The market for healthy snacks could benefit from innovative products like artisanal seaweed flakes with various flavors.
