Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

K-Pop Expansion

K-Pop fandom expands into branded products & merchandise across various categories

Trend - As K-pop continues to receive recognition overseas, popularity over these international music sensations are resonating in unexpected brand collaborations and product lines. Capitalizing on the influence of the music and the fan bases of the individual idols themselves, brands in fashion and cosmetic spaces are tapping into this cultural phenomenon.

Insight - The impacts of globalization don't just exist in politics and economics, but in cultural influences as well. In recent years, North American consumers have become increasingly interested South Korean culture in particular, with everything from music to skincare trends from the country being extremely popular here. The appeal for North American consumers exists in the innovative ways in which South Korea is able to create and present cultural trends.
Workshop Question - What cultural phenomenon could your brand tap into to better showcase your awareness of global trends?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
112,820 Total Clicks
Date Range:
Dec 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

K-Pop Sneaker Campaigns
K-Pop Sneaker Campaigns
Reebok and K-Pop Star Somi are Collaborating on the Club C Campaign
For the upcoming Spring/Summer 2018 ‘Always Classic’ sneaker campaign, Reebok has invested relentless effort and dedication in shaping a diverse and inclusive brand image. Rising K-Pop... MORE
K-Pop Hair Dyes
K-Pop Hair Dyes
Mise-En-Scène and K-Pop Group Blackpink Collaborated on a Colorful Hair Dye
Korean haircare brand Mise-En-Scène collaborated with K-pop group Blackpink on a colorful hair dye release of its Perfect Serum. As part of the campaign, each member of the musical group can be... MORE
K-Pop Skincare Lines
K-Pop Skincare Lines
Korean Boyband BTS Launched Their Own Skincare Collection
Fans of the K-pop boyband BTS are likely to find the new skincare collection that the members launched in collaboration with renowned Korean beauty brand Mediheal to be enticing. In order to make... MORE
K-Pop Band-Designed Streetwear
K-Pop Band-Designed Streetwear
Anti Social Social Club and BT21 Joined BTS on a Special Capsule
Anti Social Social Club collaborated with BT21 on a collection of streetwear apparel designed by K-pop musical group BTS. BT21 is comprised of a variety of different cartoon characters and the... MORE
K-Pop Acne Treatments
K-Pop Acne Treatments
The Branded BTS Skincare Products Tackle Blemishes
As well as being able to collect a range of branded merchandise, fans of Korean pop group BTS have been treated to a BTS skincare line since 2017. These skincare products launched during the same... MORE
K-Pop Star-Modeled Baseball Apparel
K-Pop Star-Modeled Baseball Apparel
Major League Baseball Channels EXO to Showcase Its FW18 Pieces
Major League Baseball branches out into the territory of streetwear for the Fall/Winter 2018 season with a series of apparel showcased by EXO. The K-Pop group broadens the audience base, wearing... MORE

Related Trend Reports & Custom Market Research

Related Examples

Eco-Friendly Cica Skincare
Eco-Friendly Cica Skincare
PURITO's 'Centella Green Range' Harnesses the Power of Cica
Rolling Highlighter Applicators
Rolling Highlighter Applicators
Kaja Beauty's 'Roller Glow' Covers the Face, Shoulders & Décolleté
Oil-Control Mineral Powders
Oil-Control Mineral Powders
The Etude House Zero Sebum Drying Powder Eliminates Excess Shine
Silk-Finish Translucent Powders
Silk-Finish Translucent Powders
Althea's Petal Velvet Powder Leaves Skin Feeling Nourished
Organic Femcare Brands
Organic Femcare Brands
Rael Boasts a Selection of Good-for-You Organic Female Hygiene Products
Versatile Technical Outerwear
Versatile Technical Outerwear
The North Face Added the Seamless Collection to Its Black Series
Exclusive Joint Soccer Kits
Exclusive Joint Soccer Kits
Grailed Worked with Bowery Football Club on the Monaco and Daytona Kit
Co-Branded Monochromatic Shoes
Co-Branded Monochromatic Shoes
Palace and adidas Collaborated on a Casual Sneaker for the Season
Sturdy Seam-Sealed Boots
Sturdy Seam-Sealed Boots
Timberland and Supreme's World Hiker Front Country Boot Boasts Durability
Slim Streetwear Waist Bags
Slim Streetwear Waist Bags
This Unisex Kappa Fanny Pack Can Hold All the Essentials
Fictitious Brand-Representing Influencers
Fictitious Brand-Representing Influencers
Lil Wavi is a Digital Human with a Scandalous Attitude
Branded Minimalist Apparel Lines
Branded Minimalist Apparel Lines
Places+Faces' FW 2018 Boasts Stylish and Comfortable Urban Pieces
Colorful Psychedelic Graphic Streetwear
Colorful Psychedelic Graphic Streetwear
The Sadboys Fear Winter 2018 Capsule is Designed by Bladee
Sports-Informed Contoured Sunglasses
Sports-Informed Contoured Sunglasses
Heron Preston Unveils the New Nike Tailwing HP Sunglasses
Designer Gender-Fluid Fashion Lines
Designer Gender-Fluid Fashion Lines
adidas Partners Up with Olivia Oblanc for a Striking Capsule
Bold Pattern-Infused Apparel
Bold Pattern-Infused Apparel
The New Billionaire Boys Club Holiday 2018 Capsule Explores Graphics
Glossy Tan Bag Collections
Glossy Tan Bag Collections
ALIFE's Latest Trio of Bags Build on Contemporary Fashion Styles
Contemporary Winter Fashion Lines
Contemporary Winter Fashion Lines
KITH PARK Debuts Its Stylish Designs at Its Third Annual Show
Culturally Rich Fashion Collections
Culturally Rich Fashion Collections
Pier Moss' SS 19 Has a Distinct African-American Influence
Cozy Holiday Streetwear Collections
Cozy Holiday Streetwear Collections
Palace Releases Its Holiday 2018 with a Hint of Retro Style
Branded Tex-Mex Apparel
Branded Tex-Mex Apparel
Chili's is Launching a One-Day Pop-Up Store Just for Cyber Monday
Provocative Graphic Fashion Capsules
Provocative Graphic Fashion Capsules
40s & Shorties' Holiday 2018 Line Features Some Bold Motifs
play_circle_filled Cyborg-Inspired Fall Streetwear
Cyborg-Inspired Fall Streetwear
The C2H4 Fall/Winter 2018 Capsule Boasts Techno-Utopia Themes
Collaborative K-Pop Cosmetics
Collaborative K-Pop Cosmetics
Tonymoly Launched K-Beauty Lip Tints with Monsta X
Collaborative K-Beauty Brands
Collaborative K-Beauty Brands
Sephora and Memebox Teamed Up on The Creation of 'Kaja'
Ramen-Inspired Cosmetic Collections
Ramen-Inspired Cosmetic Collections
Samyang and Tonymoly Launched a Food-Themed Makeup Collection
Galactic Posterior Masks
Galactic Posterior Masks
Bawdy Beauty's 'Shake It' is a Firming Marine Algae Butt Mask
X-Shaped Antioxidant Masks
X-Shaped Antioxidant Masks
The Boutijour X-Lifting Mask is Infused with Lotus and Camelia
Peach Seed Lip Masks
Peach Seed Lip Masks
Tatcha's Kissu Lip Mask Was Inspired by a Japanese Beauty Secret
play_circle_filled Experiential Cosmetic Stores
Experiential Cosmetic Stores
A.S. Watson & L'Oreal are Launching the 'Colorlab by Watsons' Concept
Deeply Hydrating Skincare
Deeply Hydrating Skincare
Peach & Lily's Skincare Essence is a Light, Refreshing and Water-Like
play_circle_filled Reparative K-Beauty Balms
Reparative K-Beauty Balms
Peach & Lily's 'KBeauty Rescue Balm' Intensely Hydrates the Skin
Fully Skateable Installations
Fully Skateable Installations
adidas Skateboarding & BTS Reconstruct the Iconic Venice Pavilion
Re-Cut Rescue Dog PSAs
Re-Cut Rescue Dog PSAs
Spike Jonze's BTS Footage for the Apple Homepod Ad is Now a Rescue Dog PSA
Surreal Streetwear Campaigns
Surreal Streetwear Campaigns
Stüssy's Spring 2018 Line Was Photographed by Theo Sion
Comfortable Pastel Pink Joggers
Comfortable Pastel Pink Joggers
Reebok's Pink Joggers Put Comfort First
Social Norm-Breaking Sneakers
Social Norm-Breaking Sneakers
The Now/Never/Forever Line Reivents Iconic Sneaker Silhouettes
Unretouched Skincare Campaigns
Unretouched Skincare Campaigns
Babor and the All Woman Project Promote a Healthy Body Image
Nostalgic Neon-Colored Sneakers
Nostalgic Neon-Colored Sneakers
The 'Brandblack Aura II' Combines Modern Styles for a New Sneaker
Colorful Model-Centered Campaigns
Colorful Model-Centered Campaigns
Missoni and Kendall Jenner are Teaming Up for Spring/Summer 2018
Advertisement-Referencing Shoes
Advertisement-Referencing Shoes
The Hanon x Reebok Collaboration References a 2000 UK TV Ad
Collaborative Animal Print Shoes
Collaborative Animal Print Shoes
Reebok and Melody Ehsani Made a Wildly Fierce Pair of Sneakers
Disney-Branded K-Beauty Collections
Disney-Branded K-Beauty Collections
LAPCOS and Disney's Collaborative Line is Available in the US
Minimalist K-Beauty Skincare
Minimalist K-Beauty Skincare
EVENPRIME Introduces Simplified Korean Skincare for Men
Accessorized Cushion Compacts
Accessorized Cushion Compacts
THE FACE SHOP is Helping Consumers Dress Up Its Hoodie Ryan Cosmetic
Gender-Neutral K-Beauty Brands
Gender-Neutral K-Beauty Brands
Panacea is an Inclusive, Simplified Skincare Line for All People
Conceptual K-Beauty Brands
Conceptual K-Beauty Brands
'Chok Chok' is a Cosmetics Concept Inspired by Korean Skincare
Clear Skincare Creams
Clear Skincare Creams
The Super Aqua Ultra Water-Full Clear Cream is Completely Transparent
Restorative Clay Masks
Restorative Clay Masks
Ceramiracle's First LIGHT The Reboot Mask Was Inspired by an Age-Old Recipe
Grass-Based Skincare Products
Grass-Based Skincare Products
Dr. Jart's 'Cicapair' Collection Nourishes the Skin with Tiger Grass
Heat-Combating Sunscreens
Heat-Combating Sunscreens
Klairs' 'Mid-Day Blue Sun Lotion' Protects from the Sun and Direct Heat