Auto tools that are multipurpose provide reassurance for car owners
Implications - The incorporation of multiple features within auto tools—including everything from changing a tire to clearing ice—is ideal for novice owners who are unsure of which tools they will need regular access to.
Insight - The accessibility of the Internet has empowered consumers to more proactively self-educate. As a result, more consumers are open to "DIY" solutions to a variety of common problems and are seeking multi-functional tools that cater their eagerness to complete potentially unfamiliar tasks independently.
Insight - The accessibility of the Internet has empowered consumers to more proactively self-educate. As a result, more consumers are open to "DIY" solutions to a variety of common problems and are seeking multi-functional tools that cater their eagerness to complete potentially unfamiliar tasks independently.
Workshop Question - Consider how your brand could leverage a multipurpose product or service to better enable your consumer.
Trend Themes
1. Multipurpose Auto Tools - As consumers seek more 'DIY' solutions and are more open to self-educate, manufacturers are designing tools that have multiple features to cater to novice owners.
2. All-in-one Auto Tools - Manufacturers are designing tools that have all-in-one functionalities to make the process of tire-changing and emergency situations easier for car-owners.
3. Electric Auto Tools - As technology advances, the development of electric auto tools with rechargeable batteries can offer greater convenience to consumers and increase demand for eco-friendly alternatives.
Industry Implications
1. Automotive Industry - Auto manufacturers and retailers can leverage these trends to develop auto tools that cater to changing consumer needs and pain-points such as the emergency scenarios and tire-changing.
2. Consumer Electronics Industry - The electric auto tool trend can create opportunities for consumer electronics manufacturers to expand their offerings and develop products that cater to the needs of eco-friendly and tech-savvy consumers.
3. Retail Industry - These trends offer retailers the opportunity to expand their offerings in the auto tools category while providing customers with the convenience of multipurpose and all-in-one tools that cater to emergency situations.
4 Featured, 36 Examples:
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Date Range:
Mar 17 — Feb 19
Trending:
V. Hot
Consumer Insight Topics:
