Quick digital education leverages instant communication for personal growth
Trend – Brands are creating micro-learning solutions for consumers who are looking to add value to their personal and professional development in a way that seamlessly fits into their lifestyles. These micro-learning platforms allow for quick and engaging forms of education in the digital space.
Insight - With shortened attention spans and busy personal and work lives, consumers are now accustomed to news and information coming to them in the form of short soundbites and articles–and micro-learning platforms are a reaction to this shift. The adoption of these shortened educational solutions comes as time-strapped consumers who are regularly balancing several responsibilities seek out low-commitment forms of professional development.
Insight - With shortened attention spans and busy personal and work lives, consumers are now accustomed to news and information coming to them in the form of short soundbites and articles–and micro-learning platforms are a reaction to this shift. The adoption of these shortened educational solutions comes as time-strapped consumers who are regularly balancing several responsibilities seek out low-commitment forms of professional development.
Workshop Question - How could your brand empower its employees or customers with micro-learning platforms?
Trend Themes
1. Micro-learning - Brands are creating micro-learning solutions for consumers who are looking to add value to their personal and professional development in a way that seamlessly fits into their lifestyles.
2. Continuous Professional Development Platforms - Continuous learning and education has become important for many professionals to do in an ever-changing market, so new solutions like 'Vectorly' are being developed with this in mind.
3. Online Video-learning Initiatives - YouTube is launching a new program, Learning Playlists, that will provide users with anti-distraction educational playlists covering topics such as math, science, music, and languages.
Industry Implications
1. Education and Training - These trends offer opportunities for disruption within the education and training industries, as consumers seek out low-commitment, personalized and schedule-accommodating forms of education.
2. E-learning Platforms - With brands and platforms creating solutions for micro-learning and professional development, the e-learning industry has the opportunity to innovate and cater to the digitally-savvy and time-strapped consumer.
3. Remote Work Solutions - As remote work becomes the norm for many professionals, platforms like 'Remotewise' can disrupt the market by offering education, opportunities and resources for a digital nomad lifestyle.
7 Featured, 58 Examples:
72,829 Total Clicks
Date Range:
Feb 19 — Jun 19
Trending:
Mild
Consumer Insight Topics:
