Socialized Motherhood

Online platforms & publications focus on moms to help create communities

Implications - Implications - Targeting parents, particularly moms, publications and online platforms are creating places to connect, share stories and divulge about everything motherhood-related. From dedicated publications that focus specifically from the perspective of moms to YouTube channels and private platforms that create safe spaces to communicate, these examples speak to the shift in media consumption as consumers enter into new life stages. It also demonstrates the developing desire for more targeted content overall, no matter what age you are.

Workshop Question - How can your brand better target consumers as they enter new life stages?
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
27,202 Total Clicks
Apr 18 - Feb 19
This Quarter and Average
LifestyleLife-Stages
Featured Examples
Millennial Motherhood Publications - Millennial Mom Magazine Highlights Fashion, Lifestyle and More
SCORE 8.4
This Quarter and Hot 711 Clicks Pub: Feb 12, 19
Millennial Motherhood Publications
Millennial Mom Magazine Highlights Fashion, Lifestyle and More
Millennial Mom Magazine is a publication that encourages open and honest conversations about motherhood through its compelling stories and social media channels. In addition to parenting stories and... [More]
Mom-Inspired Superhero Leagues - Summer Infant's M.O.M Squad Depicts Moms as Heroes
SCORE 6.6
This Year and Warm 600 Clicks Pub: May 22, 18
Mom-Inspired Superhero Leagues
Summer Infant's M.O.M Squad Depicts Moms as Heroes
To babies and children, their moms are their superheroes, and Summer Infant’s ‘M.O.M. Squad’ is reflective of just that. This creative marketing campaign celebrates pregnant... [More]
Reality Star Parenting Channels - 'Moms With Attitude' Stars Jersey Shore's Snooki and J-WOWW
SCORE 6.7
This Quarter and Warm 171 Clicks Pub: Feb 11, 19
Reality Star Parenting Channels
'Moms With Attitude' Stars Jersey Shore's Snooki and J-WOWW
MTV’s YouTube series ‘Moms With Attitude’ is hosted by Jersey Shore reality stars Nicole “Snooki” Polizzi and Jenny “JWOWW” Farley. The best friends and... [More]
Subscription Motherhood Platforms - Chairman Mom Unites Moms on an Ad-Free, Private Platform
SCORE 2.9
Mild 138 Clicks Pub: Apr 11, 18
Subscription Motherhood Platforms
Chairman Mom Unites Moms on an Ad-Free, Private Platform
Chairman Mom was recently launched as a subscription-based platform for working women who desire a safe space to unite over some of the most challenging issues they face; as Chairman Mom sees it, &#... [More]
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