Online platforms & publications focus on moms to help create communities
Trend - Targeting parents, particularly moms, publications and online platforms are creating places to connect and share stories about motherhood. From dedicated publications that focus specifically from the perspective of moms to private platforms that create safe spaces to communicate, these examples speak to the shift in media consumption as consumers enter into new life stages.
Insight - Community support is crucial for individuals who are going through life-changing stages of their life, particularly when it comes from those who are experiencing or have experienced the same thing. From a psychological standpoint, consumers going through major transitions need the support of peers in order to better understand their own experiences, and to learn how to create positive outcomes for themselves.
Insight - Community support is crucial for individuals who are going through life-changing stages of their life, particularly when it comes from those who are experiencing or have experienced the same thing. From a psychological standpoint, consumers going through major transitions need the support of peers in order to better understand their own experiences, and to learn how to create positive outcomes for themselves.
Workshop Question - How can your brand better target consumers as they enter new life stages?
Trend Themes
1. Community Support for Life-changing Stages - Publications and online platforms are dedicating spaces for mothers and parents to connect and share experiences to help promote community support through major life changes.
2. Creative Marketing Campaigns Empower Mothers - Marketing campaigns that use imagery of mothers as superheroes or depictions of the challenges of motherhood positively work to empower mothers in their daily lives.
3. New Publication Focuses on Millennial Motherhood - New publications for millennial mothers aim to promote honest conversations on important topics such as family health, money management, and women-owned businesses.
Industry Implications
1. Media and Publishing - The media and publishing industries should focus on creating new publications, channels, and spaces for parents and mothers to connect.
2. Marketing and Advertising - Marketing and advertising firms can promote their clients through campaigns that positively portray motherhood and family life
3. Tech and Social Media - Tech and social media companies can explore innovative ways to create online communities for mothers and parents to share experiences and communicate in safe spaces.
4 Featured, 29 Examples:
53,717 Total Clicks
Date Range:
Apr 18 — Feb 19
Trending:
Average
Consumer Insight Topics:
