Care Meal

Brands curate meals for both minor and major illnesses

Implications - Some brands in the food industry are prioritizing more specific consumer needs, and are creating curated meals that cater to individuals with both temporary and serious illnesses. Such items reveal how personalization is valuable in targeting consumer preferences and needs, and serve as an example of how brands can prioritize what are necessities for some consumers, even if they aren’t for most.

Workshop Question - Address an overlooked consumer need that your brand could prioritize.
SCORE 6.5
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42,124 Total Clicks
Jul 17 - Feb 19
This Year and Warm
LifestyleFood
Featured Examples
Customized Medicine-Inspired Meals - Healthy Meals Supreme is a Fresh Home Delivery Meal Service
SCORE 9
This Year and V. Hot 1,659 Clicks Pub: Feb 12, 19
Customized Medicine-Inspired Meals
Healthy Meals Supreme is a Fresh Home Delivery Meal Service
‘Culinary Medicine’ is one of the categories for this home delivery meal service. The recipes here are dedicated to providing consumers with richly nutritious dishes that are specially... [More]
Hangover Breakfast Boxes - UberEats' 'Fix Up Feast' is Touted as a Holiday Hangover Remedy
SCORE 6.1
Warm 571 Clicks Pub: Dec 16, 17
Hangover Breakfast Boxes
UberEats' 'Fix Up Feast' is Touted as a Holiday Hangover Remedy
As many adult consumers are attending holiday gatherings this season and consuming copious quantities of alcohol, UberEats is stepping in to offer a holiday hangover solution. UberEats’ &#... [More]
Cancer Care Packages - Cornucopia Packages Thoughtful, Organic Gifts for Cancer Patients
SCORE 3.6
Mild 527 Clicks Pub: Jul 12, 17
Cancer Care Packages
Cornucopia Packages Thoughtful, Organic Gifts for Cancer Patients
‘Cornucopia’ specializes in creating organic gifts for cancer patients, with a portion of all sales supporting the MaxLove Project, which helps kids with cancer thrive. Some of the... [More]
Plant-Based Frozen Meals - PlantPure's Meal Kits are in Line with Findings from The China Study
SCORE 2.9
Mild 277 Clicks Pub: Nov 10, 17
Plant-Based Frozen Meals
PlantPure's Meal Kits are in Line with Findings from The China Study
PlantPure is a vegan company that was started by Nelson Campbell, the son of T. Colin Campbell, who authored The China Study, which examines the link between chronic illnesses and the consumption of... [More]
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