Altruistic Matchmaking

The new matchmaking model is being applied to altruistic causes

Implications - The popularity of algorithm-based matchmaking services has bled into industries related to social and environmental good, with the digital model now being used for everything from livestock breeding purposes, to those that support responsible forestry. These platforms speak to the many applications for the swipe model that Tinder has popularized, and as such they're able to pique consumers' curiosity due to their distinct method of delivery.

Workshop Question - Conceptualize an app for your product/service that plays off the popular "swiping" model.
SCORE 5.5
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22,476 Total Clicks
Oct 18 - Feb 19
This Year and Average
MarketingSocial Good
Featured Examples
Tree Lover Dating Apps - Husqvarna's Timber App Matches Individuals with Beautiful Trees
SCORE 8.3
This Year and Hot 1,146 Clicks Pub: Feb 14, 19
Tree Lover Dating Apps
Husqvarna's Timber App Matches Individuals with Beautiful Trees
Dating applications are a 21st-century phenomenon and there have been many variations — from ones that match you with individuals based on food preferences to ones that encourage and empower women... [More]
Black Cat Adoption Apps - Dare's 'This is Scare' Tinder-Style App Helps to Rehome Black Felines
SCORE 6.7
This Year and Warm 602 Clicks Pub: Oct 30, 18
Black Cat Adoption Apps
Dare's 'This is Scare' Tinder-Style App Helps to Rehome Black Felines
Inspired by the swipe-based dating app Tinder, many animal organizations have created pet adoption apps—but Dare launched a Halloween-themed cat adoption app that is specifically focused on... [More]
Livestock Matchmaking Apps - Tudder Links Farmers with Potential Partners to Buy Cattle from
SCORE 3.7
This Year and Mild 209 Clicks Pub: Feb 14, 19
Livestock Matchmaking Apps
Tudder Links Farmers with Potential Partners to Buy Cattle from
Tudder is a new matchmaking app for farmers who are looking to find new cattle. It works similarly to Tinder, in that users are prompted to swipe on the pictures they see. When farmers see a cow... [More]
Gorilla Mate-Finding Algorithms - Endangered Primates are Being Paired Together with Detailed Data
SCORE 2.8
This Year and Mild 51 Clicks Pub: Feb 15, 19
Gorilla Mate-Finding Algorithms
Endangered Primates are Being Paired Together with Detailed Data
As the New Yorker reports, the Smithsonian’s National Zoo in Washington has paired two primates with one another after using a gorilla mate-finding algorithm. Although the algorithm was first... [More]
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