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Altruistic Matchmaking

The new matchmaking model is being applied to altruistic causes

Trend - The popularity of algorithm-based matchmaking services has bled into industries related to social and environmental good, with the digital model now being used for everything from livestock breeding purposes, to those that support responsible forestry. These platforms speak to the many applications for the swipe model that Tinder has popularized.

Insight - At a time when an overwhelming amount of brand and social interactions take place online, consumers have grown accustomed to the simplicity and convenience that app-based or facilitated business models offer them. Now, consumers prefer that brands and organizations replicate the platforms they're already familiar with in order to feel motivated to engage with new content.
Workshop Question - How could your brand incorporate the popular "swipe" model into an app for its product/service?
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
32,112 Total Clicks
Date Range:
Oct 18 — Feb 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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