Cannabis products are packaged in apothecary-inspired jars for form and function
Implications - In an effort to make cannabis products more palatable for the masses, a growing number of brands within this space are leveraging apothecary-inspired amber glass packaging. This has the functional benefit of protecting the product from potential light damage while tapping into imagery that already exists within the world of holistic medicine.
Insight - Many consumers prefer products they have existing familiarity with. This preference may extend into the cannabis, as there are presently many new consumers in this space who may be intimidated by cannabis products, but intrigued by the benefits promised. At this phase of the wellness movement, consumers' desire for holistic health overrides intimidation surrounding new ingredients.
Insight - Many consumers prefer products they have existing familiarity with. This preference may extend into the cannabis, as there are presently many new consumers in this space who may be intimidated by cannabis products, but intrigued by the benefits promised. At this phase of the wellness movement, consumers' desire for holistic health overrides intimidation surrounding new ingredients.
Workshop Question - How has your brand responded to regulatory initiatives, limiting innovation in design? Were you able to adapt and use this as a value-adding part of the customer experience?
Trend Themes
1. Apothecary-inspired Packaging - In an effort to make cannabis products more palatable for the masses, apothecary-inspired amber glass packaging is being used to protect the product and tap into existing imagery.
2. CBD for Beauty and Skincare - Cannabidiol is being included in beauty and personal care products like oils, mists, masks, serums and moisturizers offering soothing properties.
3. Herbal Blends - Sourced from raw flowers, herbal blends support mental clarity, aid users with anxiety and are also formulated to help balance energy levels in a milder alternative to the cannabis plant.
Industry Implications
1. Cannabis Products - Brands can use apothecary-inspired, functional and familiar packaging or include cannabidiol and other soothing properties for a wider audience.
2. Beauty and Skincare - Cannabidiol can be used as a potent, plant-based ingredient for new product launches in the beauty and personal care industry.
3. Herbal Medicine - Herbal blends can emerge as a non-cannabis, milder alternative for mental clarity, anxiety relief and energy balance as a new approach in the herbal medicine industry.
