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Apothecary CBD

Cannabis products are packaged in apothecary-inspired jars for form and function

Implications - In an effort to make cannabis products more palatable for the masses, a growing number of brands within this space are leveraging apothecary-inspired amber glass packaging. This has the functional benefit of protecting the product from potential light damage while tapping into imagery that already exists within the world of holistic medicine.

Insight - Many consumers prefer products they have existing familiarity with. This preference may extend into the cannabis, as there are presently many new consumers in this space who may be intimidated by cannabis products, but intrigued by the benefits promised. At this phase of the wellness movement, consumers' desire for holistic health overrides intimidation surrounding new ingredients.
Workshop Question - How has your brand responded to regulatory initiatives, limiting innovation in design? Were you able to adapt and use this as a value-adding part of the customer experience?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 33 Examples:
41,250 Total Clicks
Date Range:
Dec 18 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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