Sunday Goods Differentiates Itself with Premium Cannabis Products
Laura McQuarrie — February 8, 2019 — Marketing
References: shop.sundaygoods & beta.thedieline
As cannabis becomes mainstream, there is an increasing demand for premium cannabis products within the luxury market and brands like Sunday Goods are helping to fill this void. Sunday Goods' wide product assortment includes apparel, accessories, edibles, oils, topical solutions, gift kits and flowers.
Each one of Sunday Goods' premium cannabis flowers are identified by their flavors, the effects they provide and the ways that they can help to provide relief for everything from depression and inflammation to pain and stress.
Due to current regulations, brands and designers are forced to work within strict parameters for packaging cannabis products, as certain information panels and child-resistant features are currently required. Still, brands like Sunday Goods are setting themselves apart with sophisticated branding that is helping to reshape how cannabis is used and perceived.
Each one of Sunday Goods' premium cannabis flowers are identified by their flavors, the effects they provide and the ways that they can help to provide relief for everything from depression and inflammation to pain and stress.
Due to current regulations, brands and designers are forced to work within strict parameters for packaging cannabis products, as certain information panels and child-resistant features are currently required. Still, brands like Sunday Goods are setting themselves apart with sophisticated branding that is helping to reshape how cannabis is used and perceived.
Trend Themes
1. Premium Cannabis Products - There is a growing demand for luxury cannabis products in the mainstream market, providing an opportunity for brands to differentiate themselves with premium offerings.
2. Sophisticated Branding in Cannabis - Brands like Sunday Goods are reshaping the perception of cannabis through sophisticated branding, creating disruptive innovation opportunities in the industry.
3. Cannabis Packaging Innovation - With strict regulations on cannabis product packaging, there is a need for disruptive innovation in designing child-resistant and informative packaging solutions.
Industry Implications
1. Luxury Cannabis - The luxury cannabis industry is experiencing growth as brands like Sunday Goods cater to the demand for premium cannabis flowers and other luxury cannabis products.
2. Apparel and Accessories - As cannabis becomes mainstream, there is an opportunity for apparel and accessory brands to create specialized products for the cannabis market, aligning with the growing luxury segment.
3. Packaging Design - The cannabis industry requires innovative packaging designs that meet regulatory requirements while also appealing to the luxury market, opening opportunities for disruptive packaging solutions.
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