To address research that has shown kids are using social media before their parents have explained how to use the platforms responsibly, Vodafone UK and Andersen Press teamed up with award-winning author Jeanne Willis and illustrator Tony Ross to create a co-branded edition of #Goldilocks that helps with digital parenting.
As 48% of children are exposed to social media before the age of seven, '#Goldilocks: A Hashtag Cautionary Tale' is branded as a "fairytale for the digital age" that puts a modern spin on a familiar story. In the book, Goldilocks is set on getting likes on social media but her pursuit turns into a valuable lesson on the consequences of her actions.
The social media storybook has been made available to download for free, alongside an activity sheet, both of which make great digital parenting resources to start conversations about staying safe and being kind online.
What Makes This Trend Stand Out
- Digital Parenting
- The #Goldilocks storybook highlights the need for conversations about responsible social media use, presenting an opportunity for technology companies to develop digital parenting resources and tools.
- Social Media Literacy
- The popularity of '#Goldilocks: A Hashtag Cautionary Tale' indicates a growing demand for social media literacy resources, creating an opportunity for educational institutions and organizations to develop curriculum and training programs.
- Children's Media Content
- The success of '#Goldilocks: A Hashtag Cautionary Tale' demonstrates a market demand for engaging children's media content that addresses relevant social issues, presenting an opportunity for content creators and entertainment companies to create innovative and educational stories.
Sectors Adopting This
- Technology
- The rise of social media storybooks like '#Goldilocks: A Hashtag Cautionary Tale' presents an opportunity for tech companies to develop parental control features and digital literacy tools for children's devices.
- Education
- The need for social media literacy resources highlighted by '#Goldilocks: A Hashtag Cautionary Tale' calls for educational institutions and organizations to develop programs that educate both children and parents on responsible online behavior.
- Entertainment
- The success of the '#Goldilocks: A Hashtag Cautionary Tale' storybook shows a demand for engaging and educational children's content, presenting an opportunity for entertainment companies to create more socially conscious digital media experiences.
