'Fair Tales' by Odeabank reinterpret classic fairy tales in an equitable way for kids. Last year, three fairy tale books kicked off the series and this year, two more titles have been added to reflect gender equality. Joining Little Red Riding Hood, Rapunzel and Cinderella are the stories of The Frog Prince and Prince Tender Heart and the Seven Dwarfs. These Fair Tales have been rewritten from a perspective of gender equality so that parents can support their children in developing healthy understandings of roles, responsibilities and expectations to carry throughout life.
The retelling of these classic tales for kids by Odeabank was made possible with Can Publishing and the content was edited by Prof. Dr. Ayşe Bilge Selçuk, a child psychologist in Turkey.
Key Themes Behind This Trend
- Equitable Fairy Tales
- Reinterpretation of classic fairy tales from a perspective of gender equality to support the development of healthy understandings of roles, responsibilities, and expectations in children.
- Child Psychology
- The use of expert knowledge in child psychology to create content for children to encourage healthier perceptions.
- Creating Inclusive Content
- The movement towards creating content that is inclusive and challenges traditional narratives to spark conversations about social justice and diversity.
Where This Applies
- Publishing
- Opportunity for publishers to create more inclusive content that challenges traditional narratives to meet the growing demand for diverse stories.
- Children's Education
- The use of new and innovative literature in classrooms to create a learning environment that promotes social justice and gender equality.
- Marketing and Advertising
- The ability for marketers and advertisers to tap into the demand for inclusive content and showcase products and services that align with an equitable and diverse society.
