Cosmetic Consumption

Cosmetic products evolve to feature edible elements

Implications - Aligning with a growing desire for natural, organic consumption, brands in the cosmetic space are integrating edible ingredients into their products for allure. Tapping ingredients like mushroom and other herbal products, brands are not only seeking to satiate the desire for natural consumption, but they're also targeting consumers seeking out more engaging, interactive experiences when it comes to their everyday products. Edible consumption of goods not typically associated with food showcases a brand willingness to experiment with formats, all-in-all creating more memorial product moments.

Workshop Question - How could you elevate your product offerings to offer a heightened sense of engagement? What materials or ingredients could you adapt?
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28,625 Total Clicks
Nov 17 - Feb 19
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FashionMarketingCosmeticsBranding
Featured Examples
Mushroom-Based Face Masks - Four Sigmatic's Mushroom Face Mask & Tonic Can Be Applied or Consumed
SCORE 8.6
This Quarter and V. Hot 963 Clicks Pub: Jan 20, 19
Mushroom-Based Face Masks
Four Sigmatic's Mushroom Face Mask & Tonic Can Be Applied or Consumed
Four Sigmatic, which offers mushroom coffee mixes, adaptogenic hot cacao and other elixirs, is now venturing into the world of skincare with its Mushroom Face Mask & Tonic. As its name suggests,... [More]
Edible Beauty Sets - Cleban's Electra Set Combines a Topical Mist and an Ingestible Tincture
SCORE 7.6
This Month and Hot 239 Clicks Pub: Feb 12, 19
Edible Beauty Sets
Cleban's Electra Set Combines a Topical Mist and an Ingestible Tincture
The Electra Set by Cleban sets itself apart as a sensory beauty set for consumers who know the importance of nourishing themselves inside and out. The product pairing includes a vitamin-rich topical... [More]
Adaptogenic Skincare Collections - The Beauty Shroom Collection Has Been Launched by Moon Juice
SCORE 5.6
This Year and Warm 258 Clicks Pub: Jun 9, 18
Adaptogenic Skincare Collections
The Beauty Shroom Collection Has Been Launched by Moon Juice
The Moon Juice brand, best known for its healthy edible “dusts” that were touted by popular lifestyle brands like Goop, is now launching a skincare collection called Beauty Shroom.... [More]
Birdnest Brightening Masks - This Brightening Sheet Mask From Colbert MD Contains Edible Bird's Nest
SCORE 2.1
Untested 130 Clicks Pub: Nov 29, 17
Birdnest Brightening Masks
This Brightening Sheet Mask From Colbert MD Contains Edible Bird's Nest
This brightening sheet mask uses futuristic technology to give you better skin. The Colbert MD Illumino Anti-Aging Brightening Mask uses the popular sheet mask format to deliver a coconut cellulose-... [More]
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