Packaged turkey products leverage the claim of being free from antibiotics
Trend - Capturing the zeitgeist of consumer preference, prepared and packaged turkey products for both humans and pets are making specific claims towards being free-from antibiotics. While there are arguments both for and against the use of antibiotics in poultry, this shift speaks to the higher-level influence that emerging norms on health and wellness hold across the consumer space.
Insight - Consumers are becoming more aware of additional components added to food to increase shelf-life in grocery stores. They are also becoming more health-conscious and altering their diets with cleaner products. They seek out produce that is transparent with its sources and production process. This gives consumers an added sense of reassurance that supports their wellness journey.
Insight - Consumers are becoming more aware of additional components added to food to increase shelf-life in grocery stores. They are also becoming more health-conscious and altering their diets with cleaner products. They seek out produce that is transparent with its sources and production process. This gives consumers an added sense of reassurance that supports their wellness journey.
Workshop Question - How does your organization look to decode controversial issues throughout the consumer space?
Trend Themes
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Antibiotic-free Poultry — Consumers seek out produce that is transparent with its sources and production process.
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Preservative-free Pet Foods — Pet owners are increasingly seeking organic and preservative-free pet food that they can trust.
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All-natural Turkey Deli Snacks — There is a growing demand for all-natural lunch meat snacks that are free from harmful, artificial ingredients.
Industry Implications
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Food Production and Manufacturing — Companies can invest in researching and developing process and product innovations that align with the growing trend towards natural, preservative-free, and ethically sourced ingredients.
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Pet Food and Pets Care — A trend towards healthier pet foods and pet care products is an opportunity for the pet food industry to drive sales and establish stronger relationship with pet owners.
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Retail and Grocery Industry — Retail companies can capitalize on the consumer demand for transparency and food sourcing information by investing in innovative supply chain processes and marketing campaigns.
