Category
Fashion
Scaled Restraint
Trend cluster
Category
Apocalypse
Apparel
Apocalyptic style is on the rise as brands look to pop culture for inspiration.
4.4
Trend score
Trend
What is the Apocalypse Apparel trend?
Apocalypse Apparel: The pop-cultural rise of apocalyptic entertainment has entered the fashion industry, with brands creating collections that are themed after an imagined apocalypse, or items that would actually be functional in the case of one. These items serve as an extension of the dystopian imagery that's currently so commonplace in reality and fantasy alike.
Insight
The consumer insight behind the Apocalypse Apparel trend
As the present day reality reflects for many the same dystopian imagery they often consume through books and tv shows, some people seek out forms of escapism while others lean into the idea of living in a dystopia. The latter group of consumers look for either functional products of "survival" that reflect the current social and political climate, or one that we're heading towards.
Trend themes
Themes within the Apocalypse Apparel trend
Three behaviours holding the trend together01
Apocalyptic Fashion
The trend of apocalyptic entertainment has entered the fashion industry as brands create collections themed after an imagined apocalypse or survival items.
02
Dystopian Literature-Inspired Fashion
Fashion brands reference dystopian literature for their clothing design and lookbooks, featuring militantly authoritative styles and propaganda-styled graphic illustrations.
03
Climate Clothing
Designers draw inspiration from disastrous events within ecological and political spheres and create functional climate clothing using futuristic metallic textures and water-repellent fabrics.
Industry implications
What the Apocalypse Apparel trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion brands create collection concepts based on a variety of trends.
For
Technology Industry
New technological advances are necessary to create innovative clothing and wearable materials.
For
Environmental Industry
Fighting climate change by utilizing technology and creating awareness is important to ensure the continuation of life as we know it.
Workshop question
How could your brand better draw from popular themes in pop-culture?
Trend signals
Trend signals for Apocalypse Apparel
Trend score 4.4 out of 10, from popularity 59%, activity 63%, freshness 8%.
Popularity59%
Activity63%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Apocalypse Apparel trend
5 featured examples from Jan 17, 2017 to Feb 12, 2019CategoryEco
Apocalyptic Pollution-Detecting Sweaters
Eva Sonneveld Boasts a Chic Air Pollution Detector
The fashion industry can explore the creation of pollution-detecting garments that merge style and functionality.
CategoryFashion
Dystopian Literature Fashion Lookbooks
Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message
Opportunity: Fashion brands can explore new avenues for creativity by infusing dystopian literature influences into their designs.
CategoryLuxury
Luxurious Apocolyptic Fashion
The New Damir Doma Collection Boasts Boldly Distressed Ensembles
Fashion brands can tap into the demand for luxurious apocalypse-inspired clothing.
CategoryLuxury
Techno-Apocalyptic Fashion Wear
Maison Margiela`s Fall 2018 Features Combat-Ready Climate Clothing
The fashion industry can capitalize on the demand for functional climate clothing by introducing innovative designs.
CategoryEco
Apocalyptic Apparel Collections
'Unfortunately, Ready to Wear' Adresses Climate Change Via Fashion
Disruptive innovation opportunity: Augmenting conventional fashion design approaches to incorporate functionality, sustainability, and climate-consciousness.
