Apocalyptic style is on the rise as brands look to pop culture for inspiration
Trend - The pop-cultural rise of apocalyptic entertainment has entered the fashion industry, with brands creating collections that are themed after an imagined apocalypse, or items that would actually be functional in the case of one. These items serve as an extension of the dystopian imagery that's currently so commonplace in reality and fantasy alike.
Insight - As the present day reality reflects for many the same dystopian imagery they often consume through books and tv shows, some people seek out forms of escapism while others lean into the idea of living in a dystopia. The latter group of consumers look for either functional products of "survival" that reflect the current social and political climate, or one that we're heading towards.
Insight - As the present day reality reflects for many the same dystopian imagery they often consume through books and tv shows, some people seek out forms of escapism while others lean into the idea of living in a dystopia. The latter group of consumers look for either functional products of "survival" that reflect the current social and political climate, or one that we're heading towards.
Workshop Question - How could your brand better draw from popular themes in pop-culture?
Trend Themes
1. Apocalyptic Fashion - The trend of apocalyptic entertainment has entered the fashion industry as brands create collections themed after an imagined apocalypse or survival items.
2. Dystopian Literature-inspired Fashion - Fashion brands reference dystopian literature for their clothing design and lookbooks, featuring militantly authoritative styles and propaganda-styled graphic illustrations.
3. Climate Clothing - Designers draw inspiration from disastrous events within ecological and political spheres and create functional climate clothing using futuristic metallic textures and water-repellent fabrics.
Industry Implications
1. Fashion Industry - Fashion brands create collection concepts based on a variety of trends.
2. Technology Industry - New technological advances are necessary to create innovative clothing and wearable materials.
3. Environmental Industry - Fighting climate change by utilizing technology and creating awareness is important to ensure the continuation of life as we know it.
5 Featured, 41 Examples:
248,401 Total Clicks
Date Range:
Jan 17 — Feb 19
Trending:
Warm
Consumer Insight Topics:
