Apocalypse Apparel

Apocalyptic style is on the rise as brands look to pop culture for inspiration

Implications - The pop-cultural rise of apocalyptic entertainment has also entered the fashion industry, with brands either creating collections that are themed after an imagined apocalypse, or items that would actually be functional in the unlikely case of one. Such collections cater more to the fantasy appeal of an apocalyptic future than they do individuals with more serious concerns, functioning as an extension of the dystopian imagery that's currently so commonplace in reality and fantasy alike.

Workshop Question - How could your brand better draw from popular themes in pop-culture?
SCORE 7.3
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93,476 Total Clicks
Jan 17 - Feb 19
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Fashion
Featured Examples
Apocalyptic Pollution-Detecting Sweaters - Eva Sonneveld Boasts a Chic Air Pollution Detector
SCORE 8.5
This Year and Hot 1,675 Clicks Pub: Sep 11, 18
Apocalyptic Pollution-Detecting Sweaters
Eva Sonneveld Boasts a Chic Air Pollution Detector
Designer Eva Sonneveld has potentially created one of the most innovative and fashionable air pollution detectors on the market. With her concept ‘Survival Constructions,’ she actively... [More]
Dystopian Literature Fashion Lookbooks - Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message
SCORE 6.9
This Year and Warm 4,797 Clicks Pub: Feb 27, 18
Dystopian Literature Fashion Lookbooks
Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message
The Syndicate Original Fall/Winter 2018 taps into militantly authoritative styles and dystopian literature for its silhouette designs, as well as its lookbook photography. The popular Ukrainian... [More]
Luxurious Apocolyptic Fashion - The New Damir Doma Collection Boasts Boldly Distressed Ensembles
SCORE 5.4
Warm 2,426 Clicks Pub: Jan 16, 17
Luxurious Apocolyptic Fashion
The New Damir Doma Collection Boasts Boldly Distressed Ensembles
The new Damir Doma collection is a blend of luxury apparel and apocalyptic fashion, for a result that’s perfectly suited to fashion-savvy survivalists. The Croatian-born designer has looks... [More]
Techno-Apocalyptic Fashion Wear - Maison Margiela`s Fall 2018 Features Combat-Ready Climate Clothing
SCORE 3.5
This Year and Mild 2,029 Clicks Pub: Mar 2, 18
Techno-Apocalyptic Fashion Wear
Maison Margiela`s Fall 2018 Features Combat-Ready Climate Clothing
The Maison Margiela Ready-to-Wear Fall 2018 collection debuts on the runway with a chilling line up of functional climate clothing. Drawing inspiration from disastrous events within ecological and... [More]
Apocalyptic Apparel Collections - 'Unfortunately, Ready to Wear' Adresses Climate Change Via Fashion
SCORE 6.3
This Month and Warm 73 Clicks Pub: Feb 11, 19
Apocalyptic Apparel Collections
'Unfortunately, Ready to Wear' Adresses Climate Change Via Fashion
Plenty of designers have put together apocalyptic apparel based on far-off dystopian futures but ‘Unfortunately, Ready to Wear’ is a concept collection by Luka Sabbat, Milk Studios and... [More]
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