90s Ubiquity

90s nostalgia evocations move past the fashion industry

Implications - The fashion industry has long been touching on 90s nostalgia in their collections and shows, and now brands in a range of industries are following suit. Whether creating 90s-inspired campaigns or entire TV shows around the concept, the prioritization of the themes of this decade appeal specifically to Millennials who spent their childhood in it.

Workshop Question - Conceptualize a 90s-inspired campaign for your product/service.
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
52,047 Total Clicks
Jan 18 - Feb 19
Fresh and Average
Marketing
Featured Examples
Vintage Fast Food Ads - McDonald's Celebrates Its Iconic Burger with a Retro Twist by TBWA\Paris
SCORE 9.3
This Quarter and V. Hot 4,301 Clicks Pub: Nov 15, 18
Vintage Fast Food Ads
McDonald's Celebrates Its Iconic Burger with a Retro Twist by TBWA\Paris
These vintage fast food ads by TBWA\Paris for McDonald’s are a classic and noteworthy example of clever advertising. The focal point of the campaign is to celebrate the restaurant chain’... [More]
Branded Bowl-Shaped Haircuts - KFC Famous Bowls are Being Promoted with a Pop-Up and Free Haircuts
SCORE 8.2
This Quarter and Hot 867 Clicks Pub: Jan 8, 19
Branded Bowl-Shaped Haircuts
KFC Famous Bowls are Being Promoted with a Pop-Up and Free Haircuts
To kick off the introduction of one of its new KFC Famous Bowls, the Spicy Famous Bowl, Kentucky Fried Chicken is launching a pop-up event and giving consumers the chance to get a free bowl cut.... [More]
Limited-Edition Soundtrack Releases - The 'Rugrats Movie' Soundtrack is Being Re-Released on Vinyl
SCORE 4.4
This Quarter and Average 132 Clicks Pub: Nov 28, 18
Limited-Edition Soundtrack Releases
The 'Rugrats Movie' Soundtrack is Being Re-Released on Vinyl
A vinyl ‘Rugrats Movie’ soundtrack is being released 20 years after the premiere of the film that brought one of the most iconic 90s kid’s shows to the big screen. The 12-track... [More]
90s Christmas Movie-Inspired Ads - The Home Alone Again with the Google Assistant Ad is Nostalgic
SCORE 5
This Quarter and Warm 78 Clicks Pub: Dec 20, 18
90s Christmas Movie-Inspired Ads
The Home Alone Again with the Google Assistant Ad is Nostalgic
Fans of the iconic Home Alone Christmas films are sure to get a kick out of the Home Alone Again with the Google Assistant commercial that has been unveiled by the technology brand as a nostalgic... [More]
90s-Inspired TV Shows - The Netflix Original 'Everything Sucks!' Passes on Nostalgia to Gen Z
SCORE 2.3
Untested 157 Clicks Pub: Jan 22, 18
90s-Inspired TV Shows
The Netflix Original 'Everything Sucks!' Passes on Nostalgia to Gen Z
With the recent revival of iconic 90s shows like ‘Friends’, ‘Freaks and Geeks’ and ‘Malcolm in the Middle,’ it really comes as no surprise that Netflix is about... [More]
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