The Home Alone Again with the Google Assistant Ad is Nostalgic
Michael Hemsworth — December 20, 2018 — Tech
References: geekologie
Fans of the iconic Home Alone Christmas films are sure to get a kick out of the Home Alone Again with the Google Assistant commercial that has been unveiled by the technology brand as a nostalgic update to the franchise.
Starring Macaulay Culkin, the commercial features the actor portraying his childhood character Kevin McCallister in a modern-day setting complete with the Google Assistant by his side. Throughout the ad, Culkin can be seen reenacting popular scenes from the original film whilst communicating with the voice assistant or using smart home technology to perform tasks.
The Home Alone Again with the Google Assistant ad is likely to strike a cord with Millennials who grew up watching the films.
Starring Macaulay Culkin, the commercial features the actor portraying his childhood character Kevin McCallister in a modern-day setting complete with the Google Assistant by his side. Throughout the ad, Culkin can be seen reenacting popular scenes from the original film whilst communicating with the voice assistant or using smart home technology to perform tasks.
The Home Alone Again with the Google Assistant ad is likely to strike a cord with Millennials who grew up watching the films.
Trend Themes
1. Nostalgia Marketing - Brands can capitalize on nostalgia by incorporating well-known characters and storylines from popular 90s movies to evoke a sense of familiarity and sentimentality among audiences.
2. Voice Assistant Integration - Businesses can incorporate voice assistants into their marketing campaigns in a fun and relatable way to appeal to consumers who are interested in smart home technology and voice-activated devices.
3. Celebrity Endorsements - Celebrity endorsements can bring a sense of credibility and boost brand awareness - aligning your products with popular faces can make them more appealing to consumers.
Industry Implications
1. Technology - Tech companies can use nostalgia marketing and celebrity endorsements to promote their latest products and make them more accessible to younger audiences.
2. Entertainment - Movie studios and streaming services can capitalize on nostalgia marketing by reviving classic movies or adapting them into modern versions with new storylines.
3. Advertising - Advertising agencies can experiment with innovative ways to incorporate voice assistant technology into their campaigns and make them stand out from traditional forms of advertising.
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