These vintage fast food ads by TBWA\Paris for McDonald's are a classic and noteworthy example of clever advertising. The focal point of the campaign is to celebrate the restaurant chain's iconic burger — the Big Mac. The promotional materials are released in honor of the classic menu item's 50th anniversary.
The aesthetic of the posters will definitely turn heads as it builds on retro sensibilities that are strongly favored by contemporary consumers. The tongue-in-cheek vintage fast food ads depict a timeless portrait photography style that is characteristic for the 80s and 90s. Each model is dressed in decade-appropriate attire and the images feature the tasty burger as a prop. The idea is to showcase the Big Mac's timeless flavor.