KLM's Mother's Day initiative is offering a plane ticket to its consumers who rack up the most minutes on video chat with their mothers.
The brand understands that distance takes a toll on relationships and wants to offer its loyal consumers an opportunity to visit their moms in-person on this special day of the year. The promotion, titled 'Call Your Mom and We'll Take You to Her' will take place on May 13th. To be eligible for the grand prize, participants must video chat with their mother for as long as possible. What's challenging about this promotion is that the camera must always be facing forward, otherwise the call will be disconnected.
KLM's Mother's Day initiative hopes to facilitate real-life connection between its users.
Image credit: Chatting with headphones stock photo from JKStock/Shutterstock