Category
Lifestyle
Assisted Choices
Trend cluster
Category
Soil
Supplement
Health food brands source digestive ingredients from soil.
1.0
Trend score
Trend
What is the Soil Supplement trend?
Soil Supplement: Health food brands are offering probiotic supplements to enhance digestive health, but the twist is that they're more frequently offering products that are based in soil. These products appeal to consumers for their natural benefits to their health, while also appealing for the unusual source from which they come from.
Insight
The consumer insight behind the Soil Supplement trend
For today's health and wellness-committed consumer, "natural" ingredients are their primary source of sustenance. In most healthy diets, the incorporation of unprocessed ingredients are key, and many people also make sure they're getting everything they need by supplementing with vitamins, minerals and other ingredients in pill form. The appeal of natural ingredients, for consumers, is that the use of them immediately establishes trust in the product.
Trend themes
Themes within the Soil Supplement trend
Three behaviours holding the trend together01
Natural and Unprocessed Ingredients
Consumers are seeking out natural and unprocessed ingredients as a primary source of sustenance in their healthy diets.
02
Soil-Based Probiotics
Soil-based probiotics are emerging as a trend in the health food industry, appealing to consumers for their natural benefits to digestive and immune health.
03
Shelf-Stable Probiotic Supplements
Probiotic supplements that do not require refrigeration are becoming popular, providing a natural and convenient solution for consumers seeking digestive and immune system support.
Industry implications
What the Soil Supplement trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The health and wellness industry should be aware of the increasing preference for natural and unprocessed ingredients, as well as the trend for soil-based and shelf-stable probiotic supplements.
For
Supplement Manufacturing
Supplement manufacturers can capitalize on the trend for natural and unprocessed ingredients, and develop shelf-stable probiotic supplements that support digestive and immune system health.
For
Organic Food Production
Organic food producers can consider utilizing soil-based probiotics in their products to appeal to consumers seeking natural and unprocessed ingredients, as well as digestive and immune system support.
Workshop question
How could your brand surprise its customer with unlikely collaborations or inclusions into its product/service?
Trend signals
Trend signals for Soil Supplement
Trend score 1.0 out of 10, from popularity 12%, activity 9%, freshness 8%.
Popularity12%
Activity9%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Soil Supplement trend
4 featured examples from Feb 12 to Feb 15, 2019CategoryLifestyle
Soil-Sourced Probiotic Supplements
The Organic 3 Primal Soil Probiotic Supplement is Natural
The health and wellness industry can explore soil-sourced probiotic supplements to enhance their range of offerings and appeal to consumers seeking alternative health solutions.
CategoryLifestyle
Wellness-Focused Organic Probiotic Supplements
Ancient Nutrition's Product Supports Digestion
Health and wellness industry can benefit from disruptive innovation opportunities by developing new organic probiotic supplements that focus on supporting overall wellness and enh…
CategoryLifestyle
Broad-Spectrum Digestive Aids
The Enviromedica Terraflora Broad Spectrum Synbiotic is Soil-Based
The nutraceutical industry could take advantage of the increasing demand for supplements that contain Bacillus-based strains for digestive and immune health, as well as the trend…
CategoryLifestyle
Soil-Based SBO Probiotics
Codeage's Supplements Ensure Optimal Digestive & Immune Support
The health and wellness supplements industry can take advantage of the growing demand for specialized supplements that cater to different health and lifestyle needs.
