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Soil Supplement

Health food brands source digestive ingredients from soil

Trend - Health food brands are offering probiotic supplements to enhance digestive health, but the twist is that they're more frequently offering products that are based in soil. These products appeal to consumers for their natural benefits to their health, while also appealing for the unusual source from which they come from.

Insight - For today's health and wellness-committed consumer, "natural" ingredients are their primary source of sustenance. In most healthy diets, the incorporation of unprocessed ingredients are key, and many people also make sure they're getting everything they need by supplementing with vitamins, minerals and other ingredients in pill form. The appeal of natural ingredients, for consumers, is that the use of them immediately establishes trust in the product.
Workshop Question - How could your brand surprise its customer with unlikely collaborations or inclusions into its product/service?
1.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 26 Examples:
22,230 Total Clicks
Date Range:
Feb 19 — Feb 19
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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