The Pure Protein 30g Shakes are Low in Added Sugar
Michael Hemsworth — January 6, 2019 — Lifestyle
References: pureprotein & preparedfoods
Mixing up protein powder for consumption post-workout or between meals isn't exactly convenient, so the Pure Protein 30g Shakes have been unveiled by the brand as a line of ready-to-drink options for time-poor consumers.
The shakes come in Vanilla and Chocolate Milkshake flavors and, as they name denotes, come packed with 30 grams of protein along with just one gram of sugar and 140 calories. The shakes are available nationwide now and are sure to be a hit for consumers seeking a new way to get their desired level of protein intake.
Speaking on the new drinks, President of The Nature's County Co., Don Kerrigan, said, "The need for convenient, ready to drink options is driving growth in the protein category by a staggering 38%. We're excited to answer consumer demand with the introduction of Pure Protein 30g Shakes, giving people the convenience they're looking for in a high-protein RTD that not only tastes fantastic, but has low sugar and a great blend of fiber, vitamins and minerals."
The shakes come in Vanilla and Chocolate Milkshake flavors and, as they name denotes, come packed with 30 grams of protein along with just one gram of sugar and 140 calories. The shakes are available nationwide now and are sure to be a hit for consumers seeking a new way to get their desired level of protein intake.
Speaking on the new drinks, President of The Nature's County Co., Don Kerrigan, said, "The need for convenient, ready to drink options is driving growth in the protein category by a staggering 38%. We're excited to answer consumer demand with the introduction of Pure Protein 30g Shakes, giving people the convenience they're looking for in a high-protein RTD that not only tastes fantastic, but has low sugar and a great blend of fiber, vitamins and minerals."
Trend Themes
1. Ready-to-drink Protein Shakes - Disruptive innovation opportunity: Develop new flavors, ingredients, and packaging for more convenient and appealing ready-to-drink protein shakes.
2. Low-sugar Protein Supplements - Disruptive innovation opportunity: Create low-sugar protein supplements with alternative sweeteners and natural ingredients to meet the growing demand for healthier options.
3. Convenience in Protein Consumption - Disruptive innovation opportunity: Design new protein consumption formats, such as bars or gels, that provide even greater convenience for on-the-go individuals.
Industry Implications
1. Nutritional Supplements - Disruptive innovation opportunity: Explore new delivery methods and formulations to create more appealing and effective nutritional supplements.
2. Fitness and Athletics - Disruptive innovation opportunity: Develop innovative protein products specifically tailored to the needs of athletes and fitness enthusiasts, such as pre-workout protein shots.
3. Health and Wellness - Disruptive innovation opportunity: Combine protein supplements with other trending health and wellness ingredients, like adaptogens or probiotics, to create comprehensive wellness solutions.
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