Berling start-up Baze hopes to revolutionize the ritual of supplement intake through a personalized vitamin experience. The company advises consumers about the type of supplements they should be taking and their dosage. Everything is based on the individual's body chemistry.
The personalized vitamin experience is a subscription-based service. Monthly retailing for $79 USD, Baze sends the consumer a blood-testing device. Once the samples reach the lab, the blood is checked for nutrient levels of magnesium, copper, zinc, omega-3, selenium, as well as vitamins B12, E, and D. In addition, consumers fill out a nutrition goal and current health status questionnaire via Baze's mobile app which further contributes to the specificity of the service. Due to the nature of the subscription service, individuals are encouraged to frequently send their blood for testing.
Health-Boosting Personalized Vitamins
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