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Luxe CBD

Cannabis products adapt toward more luxurious offerings

Implications - With the development of legalization in certain pockets of the world, not only is the access to CBD becoming more widespread, but with that, a desire for more custom, premium options is on the rise as well. Whether it be tapping designs reminiscent of contemporary home décor or using imagery that encourages online shareability, these examples illustrate a consumer preference for up-leveled experiences, even among more controversial product categories.

Workshop Question - How can your brand cater to more niche consumer product categories? What elements of premiumization could you add?

SCORE 7.5

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4 Featured, 32 Examples: 57,480 Total Clicks

Date Range: Aug 18 - Feb 19

Trending: Recent and Warm

Consumer Insight Topics: Lifestyle

Featured Examples

Ergonomically Designed Bongs - The Session Goods Water Pipe is Handmade from Borosilicate Glass

SCORE 8.2

This Year and Hot 1,058 Clicks Pub: Oct 29, 18

Ergonomically Designed Bongs

The Session Goods Water Pipe is Handmade from Borosilicate Glass

The legalization of marijuana in many parts of North America has increased the demand for paraphernalia including bongs and smoking devices like the Session Goods Water Pipe, which boasts a... [More]

Stylish Joint-Rolling Aids - The Calla Multi-Tool Makes It Easier to Pack the Perfect Joint

SCORE 7.3

This Month and Warm 607 Clicks Pub: Jan 23, 19

Stylish Joint-Rolling Aids

The Calla Multi-Tool Makes It Easier to Pack the Perfect Joint

Consumers who are new to cannabis, as well as those who just haven’t quite mastered the art of rolling joints, are the ideal candidates for Van der Pop’s Calla Multi-Tool: a joint-... [More]

Donut-Shaped Smoking Pipes - John Quick's Cannabis Pipes are Playful and Aesthetically Pleasing

SCORE 7.3

This Week and Warm 442 Clicks Pub: Feb 4, 19

Donut-Shaped Smoking Pipes

John Quick's Cannabis Pipes are Playful and Aesthetically Pleasing

John Quick is a college fine arts graduate who just debuted a collection of ultra-whimsical cannabis pipes. The smoking utensils boast a ceramic exterior that takes the shape of a donut. The... [More]

Borosilicate Glass Cannabis Essentials - Castor Design and Tokyo Smoke Create the Heirloom Stack

SCORE 5.7

This Year and Warm 451 Clicks Pub: Aug 28, 18

Borosilicate Glass Cannabis Essentials

Castor Design and Tokyo Smoke Create the Heirloom Stack

Toronto-based design label Castor Design works in collaboration with Canadian lifestyle label Tokyo Smoke to create the Heirloom Stack in celebration of the legalization of cannabis in Canada. The... [More]