Cannabis products adapt toward more luxurious offerings
Implications - With the development of legalization in certain pockets of the world, not only is the access to CBD becoming more widespread, but with that, a desire for more custom, premium options is on the rise as well. Whether it be tapping designs reminiscent of contemporary home décor or using imagery that encourages online shareability, these examples illustrate a consumer preference for up-leveled experiences, even among more controversial product categories.
Workshop Question — How can your brand cater to more niche consumer product categories? What elements of premiumization could you add?
4 Featured, 32 Examples:
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Aug 18 — Feb 19
This Year and Warm
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