Brands offer products that allow content-creators to edit videos in real-time
Trend - Real-time editing apps are on the rise as the demand for authentic video content also goes up. Such products allow for content creators to fulfill the expectations of their viewership by creating live videos, but with the production quality that rivals the post-creation editing processes.
Insight - With social media platforms making it easier than ever for people to become influencers and content creators, consumers are seeking out products that can help them create high-quality content on their own. This reflects the consumer desire to produce content that feels authentic while simulanteously presenting the best version of themselves.
Insight - With social media platforms making it easier than ever for people to become influencers and content creators, consumers are seeking out products that can help them create high-quality content on their own. This reflects the consumer desire to produce content that feels authentic while simulanteously presenting the best version of themselves.
Workshop Question - How could your brand create live campaigns with the same production value as its scheduled content?
Trend Themes
1. Real-time Video Editing - The rise of real-time video editing apps satisfies consumer demand for authentic and high quality video content created independently by content creators and influencers.
2. Multi-camera Livestreaming Tools - The proliferation of mobile apps and cameras that offer users the ability to shoot, cut and edit footage along with new interfaces for consuming live video is transforming livestreaming and video creation as we know it.
3. Cloud-based Video Platforms and Services - The emergence of video software and cloud-based services that enable better editing, distribution, and monetization of video across multiple screens and devices opens new possibilities for content creators, media companies, and advertisers to reach and engage with audiences.
Industry Implications
1. Media and Entertainment - As traditional media companies face declining audiences, new innovations in real-time video editing tools and multi-camera livestreaming apps offer disruption opportunities to capture and engage with viewers across digital platforms.
2. Retail and E-commerce - Real-time video editing and multi-camera livestreaming apps offer new opportunities for retailers to showcase their products in authentic and compelling ways across digital channels like Instagram, Facebook, and YouTube.
3. Digital Marketing and Advertising - Cloud video platforms and services that offer targeted ads and real-time video editing options present disruptive opportunities for advertisers to connect with audiences and drive engagement and conversions across digital touchpoints.
5 Featured, 42 Examples:
59,071 Total Clicks
Date Range:
Oct 17 — Feb 19
Trending:
Mild
Consumer Insight Topics:
