Brands conceptualize sensory entertainment for people with impairments
Trend - Companies are offering technological developments that help individuals with visual or hearing impairments to enjoy the arts and other entertainment-based experiences in alternative forms. These offerings allow for brands to better reach consumers that are often excluded in the design and functionality of products of both necessity and entertainment.
Insight - For individuals with hearing or visual impairments, it's not just everyday routines that they're required to work harder at or around in order to go about their routines in a world that's predominantly designed for people without disabilities. Products and services related to entertainment have also long been underserving people with these impairments. Thus, individuals with disabilities turn to brands that work with and understand their needs, whether that's for their personal, professional, or recreational lives.
Insight - For individuals with hearing or visual impairments, it's not just everyday routines that they're required to work harder at or around in order to go about their routines in a world that's predominantly designed for people without disabilities. Products and services related to entertainment have also long been underserving people with these impairments. Thus, individuals with disabilities turn to brands that work with and understand their needs, whether that's for their personal, professional, or recreational lives.
Workshop Question - How could your brand better cater to traditionally excluded consumer groups?
Trend Themes
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Inclusive Technology Solutions — Companies are offering technological developments that help individuals with visual or hearing impairments to enjoy the arts and other entertainment-based experiences in alternative forms.
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Accessible News Aggregation — News websites incorporating text-to-speech or voice interfaces cater to individuals with visual impairments, ensuring they have access to the same information as others.
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Multi-sensory Music Platforms — Technological accessories combined with creative thinking help expand the creative capabilities of individuals with impairments through multi-sensory methods.
Industry Implications
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Entertainment Industry — The entertainment industry can conceptualize sensory entertainment for people with impairments, allowing for better reach of consumers that are often excluded in the design and functionality of products of both necessity and entertainment.
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Technology Industry — The technology industry can develop and utilize inclusive technology solutions to ensure individuals with impairments are not left out of the equation with advancements in technology.
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Media Industry — The media industry can ensure accessibility for all by incorporating text-to-speech or voice interfaces for individuals with visual impairments to access online news.
