At-home fertility tests provide convenience at an accessible price point
Trend - For those struggling to get pregnant, testing one's fertility can seem to be a daunting task. To mitigate consumer concerns, some brands are offering direct-to-consumer solutions that offer a greater sense of comfort and convenience at an accessible price point.
Insight - The process of getting pregnant can be difficult and stressful for many women, with everything from fertility issues to high costs functioning as barriers to individuals and couples trying to conceive. Brands that are able to make this inevitably stressful process easier for those who struggle through it are able to offer much-needed accessibility in the pregnancy and fertility space.
Insight - The process of getting pregnant can be difficult and stressful for many women, with everything from fertility issues to high costs functioning as barriers to individuals and couples trying to conceive. Brands that are able to make this inevitably stressful process easier for those who struggle through it are able to offer much-needed accessibility in the pregnancy and fertility space.
Workshop Question - Is there a way for your brand to reduce the barriers to entry for engaging with your product?
Trend Themes
1. Direct-to-consumer Fertility Testing - Super-convenient and easy-to-use fertility tests open up a new business opportunity for disrupting existing medical testing models.
2. Affordable At-home Fertility Tests - Affordable fertility tests make it easier for people to prepare for parenthood at their convenience, providing an ideal opportunity to disrupt expensive fertility treatment pricing models.
3. Mail-order Male Fertility Tests - Innovators are creating new services that allow men to test their fertility and gain insight into their procreation capabilities while eliminating the need to visit a traditional clinic for testing.
Industry Implications
1. Healthcare Industry - The healthcare industry can learn from the convenience of mail-order tests, while creating their marketing strategies and designing their own fertility tests.
2. Technology Industry - The technology industry can use direct-to-consumer fertility testing for designing more home-testing infrastructure, app services, cloud-based storage, and secure solutions.
3. Healthtech Startup Industry - The healthtech startup industry can explore affordable and alternative fertility treatment options that can disrupt the market and increase accessibility for everyone.
