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Modern Fertility

At-home fertility tests provide convenience at an accessible price point

Trend - For those struggling to get pregnant, testing one's fertility can seem to be a daunting task. To mitigate consumer concerns, some brands are offering direct-to-consumer solutions that offer a greater sense of comfort and convenience at an accessible price point.

Insight - The process of getting pregnant can be difficult and stressful for many women, with everything from fertility issues to high costs functioning as barriers to individuals and couples trying to conceive. Brands that are able to make this inevitably stressful process easier for those who struggle through it are able to offer much-needed accessibility in the pregnancy and fertility space.
Workshop Question - Is there a way for your brand to reduce the barriers to entry for engaging with your product?
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 34 Examples:
86,521 Total Clicks
Date Range:
Aug 17 — Feb 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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