Category
Tech
Delegated Interfaces
Trend cluster
Category
Digital
Exploration
Typically unattainable adventures are offered via online apps and programs.
3.6
Trend score
Trend
What is the Digital Exploration trend?
Digital Exploration: Offering up an element of escapism, typically unattainable experiences and adventures are revamped into digital formats for consumer engagement. Whether it be space exploration or deep sea adventures, online experiences are emerging as away to allow consumers to, albeit temporarily, experience what it would be like to engage in those activities. Not only a great source of entertainment, these digital engagements speak to a growing desire for more one-of-a-kind, exclusive moments.
Trend themes
Themes within the Digital Exploration trend
Three behaviours holding the trend together01
Virtual Adventure and Exploration
Creating digital formats for adventures and exploration cater to the growing desire for one-of-a-kind exclusive moments.
02
Gamified Astronaut Training Programs
Gamifying astronaut training through fitness regimes, quizzes, and a narrative adventure element offers an element of escapism while training future astronauts.
03
Interactive Martian Colonization for Public Awareness
Interactive experiences like 'Project Eagle' can develop public imagination and build support for potential Martian colonization.
Industry implications
What the Digital Exploration trend means for industry
Where the trend changes the playbookFor
Entertainment
Developing digital platforms for adventures and exploration provides new entertainment experiences.
For
Education and Training
Gamification of astronaut training can better prepare future astronauts through interactive and engaging programs.
For
Technology Development
Interactive experiences such as 'Project Eagle' and voice-controlled adventure stories develop new technologies and innovations in the industry.
Workshop question
How can you offer your consumer a sense of escape or adventure?
Trend signals
Trend signals for Digital Exploration
Trend score 3.6 out of 10, from popularity 48%, activity 52%, freshness 8%.
Popularity48%
Activity52%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Digital Exploration trend
4 featured examples from Apr 18, 2018 to Feb 5, 2019CategoryTech
Interstellar Selfie Apps
This NASA App Lets You Pose in Front of Breathtaking Space Photos
The rise of selfie apps, specifically those associated with space travel, represents a continued growth opportunity for mobile app developers.
CategoryTech
Space Training Apps
Space Nation Navigator Will Offer Up a Prize Trip to Space
Developing innovative educational tools and platforms for space exploration and training.
CategoryTech
Voice-Controlled Adventure Stories
Audible & Amazon Alexa are Reviving Choose Your Own Adventures
Disruptive innovation opportunity: Incorporating voice-controlled features into books and audiobooks to enhance the reading/listening experience.
CategoryTech
Artistic Martian Colonization Experiences
'Project Eagle' Normalizes the Idea of Colonizing Mars
The aerospace industry can explore innovative technologies and materials to support human habitation and exploration on Mars.
